时间：2025-05-01 13:45:09 来源：网络整理编辑：知識
McDonald's execs created a hit menu item that significantly boosted sales — and there is absol
McDonald's execs created a hit menu item that significantly boosted sales — and there is absolutely no way they could've seen it happening the way it did.
The fast food giant released its quarterly earnings report on Thursday, noting a 14 percent bump in net sales and $2.31 billion in net income, compared with $1.19 billion a year earlier. That's a real jump and that's due, in part, to a viral trend surrounding its Grimace shake in the United States.
"This quarter, if I'm being honest, the theme was Grimace," CEO Chris Kempczinski said in a conference call.
In case you missed it, McDonald's this summer released a limited-time-only purple Grimace shake to honor the character's birthday. TikTok, for one reason or another, took the shake and turned it into a trend where people basically made mini horror films. The beat of every TikTok was wish Grimace a happy birthday, take a sip, say it's good, then cut to some horrific, frightening scene. It actually inspired some pretty impressive mini-filmmaking of sorts.
SEE ALSO:The wonderful horror of the Grimace shake TikTok trendIt was one of the biggest trends of the summer on TikTok and, apparently, inspired lots of interest in the shake. Granted, it's not like that many people were doing the trend — but it was all basically free advertising. McDonald's has made it a habit to go viral with menu items such as its adult happy meal last year or the Rick and Morty-inspired Szechuan sauce debacle in 2017.
Still, there was no way McDonald's could've seen the Grimace trend coming. It was too weird to plan. In fact, the TikTok trend slyly mocked the corporate, capitalistic, absurdity of "celebrating" the "birthday" of a giant, purple, anthropomorphic tastebud. But if TikTok was mocking McD's, the suits behind the golden arches were laughing all the way to the bank.
TopicsTikTokMemes
Felix the cat just raised £5000 for charity because she's the hero we all need2025-05-01 13:39
'Overwatch' scourge Bastion is finally due for some changes2025-05-01 13:19
Good in small doses: The book that may make you want to take LSD2025-05-01 12:53
Good in small doses: The book that may make you want to take LSD2025-05-01 12:10
Hiddleswift finally followed each other on Instagram after 3 excruciating days2025-05-01 12:06
The first photos from a revolutionary new weather satellite are gorgeous2025-05-01 11:59
Study shows dogs love reggae, my dudes2025-05-01 11:42
Elon Musk just endorsed Trump’s secretary of state pick, and it makes no sense2025-05-01 11:36
Florida hurricane forecast remains uncertain, but trends in state's favor2025-05-01 11:34
Black Lives Matter app lets social media users mark themselves 'unsafe' in America2025-05-01 11:28
Xiaomi accused of copying again, this time by Jawbone2025-05-01 13:28
An NBA team's season of discontent boils over on Instagram2025-05-01 13:16
Oreo beer is here to add some cookie to your cold one2025-05-01 13:13
Puppies found alive give avalanche rescuers a reason to smile2025-05-01 12:46
Singapore gets world's first driverless taxis2025-05-01 12:27
This Bollywood actor has launched stickers styled on looks from her movies2025-05-01 11:42
Jennifer Lawrence joins the long list of celebrities bashing Trump's Muslim ban2025-05-01 11:40
Rap group call out publication for using their image in place of 'gang'2025-05-01 11:37
Olympics official on Rio's green diving pool: 'Chemistry is not an exact science'2025-05-01 11:29
There are hidden iPad keyboards in iOS 10.3 that Apple won't let you use2025-05-01 11:22
