时间：2025-06-17 11:36:15 来源：网络整理编辑：知識
McDonald's execs created a hit menu item that significantly boosted sales — and there is absol
McDonald's execs created a hit menu item that significantly boosted sales — and there is absolutely no way they could've seen it happening the way it did.
The fast food giant released its quarterly earnings report on Thursday, noting a 14 percent bump in net sales and $2.31 billion in net income, compared with $1.19 billion a year earlier. That's a real jump and that's due, in part, to a viral trend surrounding its Grimace shake in the United States.
"This quarter, if I'm being honest, the theme was Grimace," CEO Chris Kempczinski said in a conference call.
In case you missed it, McDonald's this summer released a limited-time-only purple Grimace shake to honor the character's birthday. TikTok, for one reason or another, took the shake and turned it into a trend where people basically made mini horror films. The beat of every TikTok was wish Grimace a happy birthday, take a sip, say it's good, then cut to some horrific, frightening scene. It actually inspired some pretty impressive mini-filmmaking of sorts.
SEE ALSO:The wonderful horror of the Grimace shake TikTok trendIt was one of the biggest trends of the summer on TikTok and, apparently, inspired lots of interest in the shake. Granted, it's not like that many people were doing the trend — but it was all basically free advertising. McDonald's has made it a habit to go viral with menu items such as its adult happy meal last year or the Rick and Morty-inspired Szechuan sauce debacle in 2017.
Still, there was no way McDonald's could've seen the Grimace trend coming. It was too weird to plan. In fact, the TikTok trend slyly mocked the corporate, capitalistic, absurdity of "celebrating" the "birthday" of a giant, purple, anthropomorphic tastebud. But if TikTok was mocking McD's, the suits behind the golden arches were laughing all the way to the bank.
TopicsTikTokMemes
Singapore gets world's first driverless taxis2025-06-17 11:24
Heavy flooding prompts insane images out of soggy Texas2025-06-17 11:03
Man in massive penis costume sneaks onto live CNN broadcast2025-06-17 10:50
India to hold first2025-06-17 10:40
'Rocket League' Championship Series Season 2 offers $250,000 prize pool2025-06-17 10:34
Man in massive penis costume sneaks onto live CNN broadcast2025-06-17 10:27
10 'Game of Thrones' fan theories, ranked least to most likely2025-06-17 09:54
'The X Factor' announces some new (old) faces, and people aren't happy2025-06-17 09:32
Early Apple2025-06-17 09:21
Microsoft and Facebook to build a high2025-06-17 09:13
Major earthquake and multiple aftershocks rock central Italy2025-06-17 11:17
1 dead, 3 wounded after shooting at T.I. concert in New York2025-06-17 11:01
'Alice: Through the Looking Glass' bombs worldwide as shadow looms over Johnny Depp2025-06-17 10:46
This bighorn sheep got a photoshop battle that will haunt your dreams2025-06-17 10:44
Nancy Pelosi warns colleagues after info hacked2025-06-17 10:42
You’re not crazy2025-06-17 10:34
Those rumors of an all2025-06-17 10:09
Nissan tops donuts with 2,800 pounds of sprinkles using a sports car2025-06-17 10:04
Olympics official on Rio's green diving pool: 'Chemistry is not an exact science'2025-06-17 08:55
Alarm clock makes you fresh coffee for when your morning sucks2025-06-17 08:49
