时间:2025-04-20 04:20:46 来源:网络整理编辑:娛樂
One of the most compelling and emotional Microsoft Xbox commercials ever made is climbing its way to
One of the most compelling and emotional Microsoft Xbox commercials ever made is climbing its way to viral fame.
But until the video started getting attention online last week, Microsoft had no idea it existed.
SEE ALSO:Olympians say thank you to their moms in touching new ad campaignIt turns out that the ad was created by an aspiring Los Angeles filmmaker named John Wikstrom, Adweekfirst reported. Wikstrom works in the ad industry as a treatment designer, but he'd never had the chance to actually make a commercial.
So he decided to create and post one on his own time to give his portfolio a boost.
The commercial, entitled "Player Two," tells the story of a teenager who revisits an old Xbox -- "the first, ruggedy blocky one from 2001" -- that he hasn't touched since his dad died ten years before.
Years ago, he and his dad used to spend time together playing a racing game called Rallisport Challenge.When he fires it back up, he finds that his dad's game-winning race is still saved on the console in the form of a ghostly looking recording.
The story is pulled directly from a YouTube comment that was posted a year ago under a video called, "Can Video Games Be a Spiritual Experience?"
In fact, the comment lent itself so well to a film script that Wikstrom simply reproduced it word-for-word in the voiceover.
Wikstrom originally had something more conventional in mind when he set out to make an ad, he said, but that haunting comment had lingered in his mind a full year after he saw it.
He eventually scrapped the video he was working on and, with the help of actor friend Zac Pullam and cinematographer Idan Menin, started setting the story to video.
"Even a year after I read the comment, I wasn't able to shake it," Wikstrom told Mashablein an email. "I loved the way it spoke to the relationship the boy had with his father, and the unique way it dealt with loss and memory."
The video quickly began to gain traction last week, and as of Wednesday, it was approaching one million views on YouTube.
Reactions started to pour in. One of the game's designers, Kiki Wolfkill, contacted Wikstrom to ask if she could show the video at an upcoming speech she was giving. Microsoft proliferated it through its social media accounts, implicitly giving it the company's blessing.
The Xbox marketing team didn't immediately respond to a request for comment on Wednesday.
But perhaps the most rewarding feedback came from the surprising number of people who had experienced similar video game connections to dead loved ones.
"It seems to have hit some sort of artery," Wikstrom said. "People started sharing all kinds of stories of video games and loss: people completing the 'saved games' of a lost loved one, watching recordings of matches played with lost friends and even people seeing 'ghosts' on other racing games."
"Yesterday, a woman whose gamer son passed away sent me a message that made me burst into tears," he added. "She spoke of how happy this made her: the idea that part of her son might still be out there, on a leaderboard, with his characters sitting quietly on the sidelines."
The original poster of the comment responded to the video with a simple, "thank you," followed up the next day with a "
But later, he had a sad post-script to add to the story.
"Sadly, today I raced my father for the last time," he wrote. "The console, after over a decade, finally succumbed of old age."
On a happier note, he went on to announce, he had been accepted into a university to study video game design.
Have something to add to this story? Share it in the comments.
TopicsMicrosoftAdvertising
5 people Tim Cook calls for advice on running the biggest company in the world2025-04-20 03:59
《籃網三巨本該達到怎樣高度》第二戰回顧:阿德巴約41分難救熱火(歐文籃網比賽)2025-04-20 03:42
意甲雙雄對決 ,英超三足鼎立,西德四強爭霸(20202025-04-20 03:40
梅西追平C羅五大聯賽總進球榜 ,球迷:少踢3個賽季助攻也多!(五大聯賽積分榜)2025-04-20 03:29
Old lady swatting at a cat ends up in Photoshop battle2025-04-20 03:09
《籃網三巨本該達到怎樣高度》第二戰回顧:阿德巴約41分難救熱火(歐文籃網比賽)2025-04-20 02:48
英超最新積分榜:阿森納穩居榜首7分領跑 ,曼城仍居第2,曼聯第4(2021五大聯賽積分排行)2025-04-20 02:35
籃網“三巨頭”終於獲得合體後首勝!“歐文+杜蘭特”末節苦戰險勝熱火 !(歐文籃網最高分比賽)2025-04-20 02:01
WhatsApp announces plans to share user data with Facebook2025-04-20 02:00
杜蘭特17分傷退歐文29+6 巴特勒26+9籃網險勝熱火(歐文籃網得分)2025-04-20 01:54
You can now play 'Solitaire' and 'Tic2025-04-20 03:57
五大聯賽(英超 西甲 德甲 意甲 法甲)的整體水平如何排名呢 ?(20202025-04-20 03:55
HT五大聯賽第7輪綜述2025-04-20 03:49
排超最新積分榜 !又有一強隊提前進八強!前聯賽冠軍豪取六連勝(2020足球五大聯賽積分榜單)2025-04-20 03:08
Slack goes down again, prompting anxiety everywhere2025-04-20 03:02
中國聯賽積分榜!西北狼和功夫雙雙不敗,總積分榜落定(20202025-04-20 02:59
西甲下輪迎大戰 ,德甲積分榜有點亂(2020各大聯賽積分)2025-04-20 02:47
11 月 24 日歐文 29 分,籃網 1122025-04-20 02:46
Is Samsung's Galaxy Note7 really the best phone?2025-04-20 02:33
亂了!曝巴黎大清洗 !內馬爾領銜14人離隊,梅西和姆巴佩爆發衝突(梅西離隊新聞)2025-04-20 02:03