时间:2025-06-17 15:35:55 来源:网络整理编辑:百科
The global app economy is expected to more than quadruple in size within the next four years.That's
The global app economy is expected to more than quadruple in size within the next four years.
That's according to a report released this week from research firm App Annie, which estimates the current $1.3 trillion market could grow to a whopping $6.3 trillion by 2021.
That value encompasses advertising, in-app transactions, and other forms of mobile commerce as well as sales of the apps themselves.
SEE ALSO:The mobile online shopping revolution is definitely coming—but nobody's sure whenMeanwhile, the number of app users worldwide will double to 6.3 billion, researchers predict, suggesting that business opportunities to squeeze maximum cash from each app user are far from fully realized.
Indeed, App Annie estimates that the average mobile user currently spends around $379 on apps each year—a figure that includes the monetary worth of attention paid to ads. By 2021, that amount is expected to swell to $1,008.
Maybe that's because the total time we spend in mobile apps is expected to pass 3.5 trillionhours by that year.
The biggest driver of this growth will come in the form of an explosion in mobile online shopping and other in-app commerce. While the category is growing fast and industry experts have talked of a smartphone commerce revolution for years, people still tend to do the vast majority of their shopping on desktop.
But that reality is changing fast as companies find new ways to make navigating small screens easier and assure customers that their money is safe on their phone.
"Clearly, commerce is the dominant portion of these numbers. As mobile payments become more widely integrated in apps and adopted by consumers, retail, ride hailing, grocery, travel, and many more, industries will drive (or get left out) of this transition," said Danielle Levitas, senior vice president of Research and Professional Services at App Annie.
Advertising will also be a major driver as ad tech companies find more efficient and less annoying ad formats and more precise ways of tracking and targeting ads.
Beyond that, growth will be further fueled as the mobile revolution begins to hit perviously untapped new industries.
"We haven’t even started to see the impact of mobile and apps in other areas, like health, so there is even more upside long term," Levitas said.
The growth is expected to be slanted towards developing markets where it's often easier to roll out mobile technologies on a large scale because there isn't as much established infrastructure to stand in their way. That's consistent with trends in mobile payments, commerce, and social media, among other things.
Tweet may have been deleted
App Annie uses an algorithm to forecast the app marketplace, pulling data from more than 30,000 economic, demographic, behavioral, and technology sector-specific sources, including the U.S Census Bureau and the European Central Bank.
As for how we're spending our time, App Annie highlighted gains in a few categories. Travel app usage went up as much as 75 percent in many countries. Gaming, long one of the most dominant categories, also saw gains — particularly in Japan and South Korea where "hardcore mobile gamers" (defined as the top 10 percent of most active gamers by App Annie) are spending nearly three hours a day playing games.
Other notable stats: The U.S. was the leader in app creation in 2016, with new Google Play and iOS apps making up 24 percent of the total app releases. China came in second with 15 percent of the world's new apps, followed by 9 percent from Japan, 7 percent from Germany, and 6 percent coming out of South Korea.
Here's to a future of even more time and money spent on apps.
TopicsApps & Software
Give your kitchen sponge a rest on this adorable bed2025-06-17 15:32
日本擔心卡塔爾世界杯吃不到豬肉 正同主辦方協商2025-06-17 15:22
韓媒:精神崩潰的中國球員 隻想踢完亞冠趕緊回家2025-06-17 15:15
廣州隊主帥:中場不能留太大空間 告訴隊員享受亞冠比賽2025-06-17 14:50
New Zealand designer's photo series celebrates the elegance of aging2025-06-17 14:43
朗尼克 :博格巴因傷賽季報銷 今夏他將離開曼聯2025-06-17 14:25
亞冠小組賽廣州隊遭遇3連敗 出局隻是時間問題2025-06-17 14:01
C羅遭遇喪子之痛後首次回歸曼聯訓練 神情透露憔悴2025-06-17 13:55
Twitter grants everyone access to quality filter for tweet notifications2025-06-17 13:12
曼聯隊長馬奎爾遭炸彈威脅 警方:已派警犬前往搜索2025-06-17 12:53
Carlos Beltran made a very interesting hair choice2025-06-17 15:28
媒體人 :U23國足有很大軟肋 最適合的超齡球員是徐新2025-06-17 15:15
金球獎賠率 :本澤馬領跑薩拉赫次席 萊萬跌至第五2025-06-17 14:50
成都蓉城官方:甘超正式加盟球隊 衝超功臣自由身轉會2025-06-17 14:47
Uber's $100M settlement over drivers as contractors may not be enough2025-06-17 14:00
韋世豪等球員留隊 廣州隊或放棄60萬頂薪規定2025-06-17 13:56
韓喬生評亞冠慘敗:鍛煉新人 哪有第一步就送入狼窩的?2025-06-17 13:52
韓喬生評亞冠慘敗 :鍛煉新人 哪有第一步就送入狼窩的 ?2025-06-17 13:26
Honda's all2025-06-17 13:16
卡拉格 :這支曼聯又菜又貴 最差利物浦也沒這麽慘2025-06-17 12:51