您的当前位置:首页 >焦點 >【】TopicsSnapchatSocial Media 正文
时间:2026-02-24 02:06:20 来源:网络整理编辑:焦點
Snapchat is about to have a couple of really good years.。The company will see huge gains in the numb
Snapchat is about to have a couple of really good years.。
The company will see huge gains in the numbers of its U.S. users, according to a new report from market research firm eMarketer. 。
SEE ALSO:Why Snapchat and smartphone beauty filters need a culturally inclusive update。Snapchat reports that right now it has about 150 million daily active users worldwide. The company doesn't break out how many of those users are in the United States, but eMarketer estimates that the app will have about 58.6 million monthly users in the U.S. in 2016.。
But those numbers are set to change dramatically, according to the company's research. The firm predicts that the company will see a 27.2 percent increase in user growth in 2016 and another 13.6 percent increase in 2017.。

Thanks for signing up!。
The report notes that growth will likely stabilize by 2018 with only "single-digit" increases as "the Snapchat audience is expected to be substantially larger than it is today." Still, that's a huge amount of growth for a company that is already outpacing Twitter and many other rivals.。Credit: eMarketer。
The report also predicts that Snapchat, once known for its predominantly teenage user base, will continue to grow in popularity among older users. The app's U.S. user base is roughly 70 percent millennials right now, according to eMarketer, but their share is set to go down to just 56 percent by the end of 2020.。
That's good news for Snapchat, which is widely believed to be eyeing an IPO for sometime in the not-so-distant future. But before that happens, the company still needs to prove it can reliably make money -- and a lot of it. And, as we've noted previously, if Snapchat hopes to realize those goals, it will need to both grow and diversify its user base. 。
Right now, the company makes the bulk of its revenue from advertising -- think sponsored lenses, geofilters and the adds you see in Discover -- and a bigger, more diverse set of users will certainly be a boon for both advertisers and Snapchat's bottom line.。
Correction: An earlier version misstated Snapchat's current user base. The app has 150 million daily active users.。
Tyler, the Creator helped Frank Ocean celebrate 'Blonde' release in a delicious way2026-02-24 01:38
Breast cancer survivor gets tattoo over scars, ends up falling in love with the artist2026-02-24 01:28
How Nike plans to break one of the most daunting barriers in human performance2026-02-24 01:27
A beginner's guide to the legendary Tim Tam biscuit, now available in America2026-02-24 01:19
Watch MTV's Video Music Awards 2016 livestream2026-02-24 01:14
Google I/O 2017 dates are revealed by this freakishly hard puzzle2026-02-24 00:49
These convincing Trump and Kim lookalikes are going viral for obvious reasons2026-02-24 00:34
Ikea's new collection for 'today's nomadic youth' has everyone very confused2026-02-24 00:02
Darth Vader is back. Why do we still care?2026-02-23 23:49
Apple, Uber, Netflix, Twitter join corporate rebuke of Trump immigration policy2026-02-23 23:43
This app is giving streaming TV news a second try2026-02-24 02:05
7 February games you should get excited about2026-02-24 01:49
Amazon's getting serious about its delivery ambitions with a $1.4 billion hub2026-02-24 01:46
Trump is going to build that damn wall and all people can talk about is avocados2026-02-24 01:39
Donald Trump's tangled web of Russian influence2026-02-24 01:35
7 February games you should get excited about2026-02-24 01:33
A beginner's guide to the legendary Tim Tam biscuit, now available in America2026-02-23 23:49
Captain America would be proud of this San Jose councilman2026-02-23 23:34
There's a big piece of fake chicken stuck to this phone case2026-02-23 23:32
Google throws shade at Trump's 'Muslim ban' with a historical Doodle2026-02-23 23:28