时间:2026-08-21 22:00:30 来源:网络整理编辑:百科
Apple is jumping into the credit card business with Goldman Sachs.According to a report in the Wall
Apple is jumping into the credit card business with Goldman Sachs.
According to a report in the Wall Street Journal, Apple and Goldman Sachs are joining up to launch a new credit card that will be heavily integrated with the iPhone.
Using Apple Wallet, cardholders will be able to set spending goals, track rewards on purchases, and manage their account balances. Customers will also reportedly earn 2 percent cash back on most of their purchases with potentially higher bonuses on Apple’s products and services.
Apple employees will be the first to test out the card when its issued in a few weeks, according to the report. The joint credit card with Goldman Sachs will use Mastercard’s payment network.
The credit card move is a big step for both companies.
Apple has been working on moving its sales focus from its hardware to its service-based products. Last year, the iPhone maker announcedit would no longer report how many product units it sold in its quarterly earnings updates. Apple made the case that sales of these devices no longer painted an accurate picture of how the company is doing. Being that so many consumers already own Apple’s smartphones and tablets, the tech behemoth argued that number of paid subscriptions to its services is much more accurate portrayal of the company’s success.
With its own credit card, Apple is hoping to double-dip on the fees it already collects from the cut it takes on its app and multimedia sales. The company also takes a cut from credit card transactions made through Apple Pay, so Apple is already quite familiar with how much revenue it can generate from credit card.
SEE ALSO:New Apple rumor is every fan's dream come trueFor Goldman Sachs, this would actually be the global investment banking giant’s very first credit card. Goldman Sachs is fairly new to consumer-facing banking. The company launched Marcus, its online consumer bank service in 2016.
Currently, Apple partners with Barclay’s to issue a Barclaycard Visa with Apple Rewards. The company heavily promotes the card on its Apple Store as the preferred method to help finance your Apple purchases. It’s currently unknown if or how the Goldman Sachs partnership will affect the Barclaycard.
An Apple branded credit card makes sense for a company trying to promote its Apple Pay service as well as grow it fee-based revenue. However, its decision to partner with Goldmach Sachs on a consumer-facing product is an interesting one. The investment bank has become synonymous with the 2008 financial crisis for the role it played in misleading investors. The bank has also been criticized for the billions of dollars in bailout money it received. Goldman Sachs has been pushing its Marcus consumer banking product as part of a rebrand.
Both Apple and Goldman Sachs are banking on this credit card being a success. Time will tell if the card pays off.
TopicsAppleiPhone
The Weeknd teases new music in Instagram post2026-08-21 21:20
亨德森:很高興撲出凱恩的點球 ,我猜到他這次會踢向右側2026-08-21 21:11
本澤馬今年為皇馬打進28球,和姆巴佩並列俱樂部層麵射手王2026-08-21 20:55
記者 :敲定引進雷吉隆一事前 ,西蒙尼曾親自致電馬科斯2026-08-21 20:48
J.K. Rowling makes 'Harry Potter' joke about Olympics event2026-08-21 20:34
記者 :敲定引進雷吉隆一事前,西蒙尼曾親自致電馬科斯2026-08-21 20:27
本澤馬今年為皇馬打進28球,和姆巴佩並列俱樂部層麵射手王2026-08-21 20:23
西班牙人主帥:我們和皇馬來自不同宇宙,無法要求球員做到更多2026-08-21 19:50
We asked linguists if Donald Trump speaks like that on purpose2026-08-21 19:43
萊萬對巴拉多利德個人集錦:連場梅開二度狀態火爆 ,這表現給幾分2026-08-21 19:26
Fiji wins first2026-08-21 21:56
維拉開局1勝3負暫排第15位,9月還將對陣阿森納與曼城2026-08-21 20:43
boom!阿什拉夫遠射叒叕擊中門柱 ,巴黎本場第3次中柱2026-08-21 20:19
姆巴佩對摩納哥集錦:無限開火權被詬病 ,不傳球梅西內馬爾也白搭2026-08-21 20:19
'The Flying Bum' aircraft crashes during second test flight2026-08-21 20:11
大巴黎被摩納哥逼平梅西該背鍋嗎 ?其實阿根廷巨星應該更自私一點2026-08-21 19:57
小克魯伊夫 :萊萬給巴薩帶來的不僅是進球,他會讓所有人都更好2026-08-21 19:51
here we go!羅馬諾:雷吉隆租借加盟馬競,不包含買斷條款2026-08-21 19:44
Nancy Pelosi warns colleagues after info hacked2026-08-21 19:35
西甲積分榜:皇馬開局3連客全勝高居第一 巴薩7分升至第三2026-08-21 19:28