时间：2026-11-02 21:12:31 来源：网络整理编辑：焦點
When announcing a new product, it make sense to include testimonials from customers who rave about h
When announcing a new product, it make sense to include testimonials from customers who rave about how it's exactly what they need in these new and exciting times. What make less sense, however, is to simultaneously highlight a quote from one of those same customers belittling your core offering.
But hey, Facebook-owned Instagram has always been a trendsetter that loves to go its own way. It once again reminded us of this fact with a June 4 blog post trumpeting the ability for brands to promote influencers' sponsored posts that just so happened to include some perhaps unintentional shade.
The damaging quote, presented in bold and oversized font, comes from the vice president of brand communications at Old Navy and emphasizes the fact that organic reach on the platform — i.e. the ability for people to see your posts without you having to first pay to promote said posts — is mostly a thing of the past.
"We’ve long seen that customers want to discover fashion through trusted sources who have credibility," explains Liat Weingarten in what is clearly meant to be pitch for Instagram's latest offering, "but organic reach on that content has become increasingly limited."
They really don't want you to miss it.Credit: screenshot / instagramWeingarten continues that Old Navy is "consistently looking for more sophisticated ways like Branded Content ads to serve partner content to the right shoppers, instead of just throwing it into the social ether."
Yup, you read that correctly. Likely due — at least in part — to Instagram's widely despised algorithm, non-paid Old Navy posts relying on organic reach are akin to chucking some ad copy into the ether.
SEE ALSO:'Fire Zuck' projected onto location of Facebook shareholders' meetingThis isn't surprising. What is surprising, however, is that Instagram would choose to proudly highlight such an assertion on its own blog.
Buy hey, self-awareness has never exactly been the calling card of anything helmed by Mark Zuckerberg.
TopicsFacebookInstagramSocial Media
One of the most controversial power struggles in media comes to a close2026-11-02 21:01
Domino's India's burger pizza is the fast food mashup of your dreams2026-11-02 20:59
Taylor Swift's BFF Abigail Anderson receives death threats after calling out Kanye West2026-11-02 20:45
Hollywood pays tribute to Garry Marshall, dead at 812026-11-02 20:34
Richard Branson 'thought he was going to die' in bike accident2026-11-02 20:01
What's coming to (and expiring from) Netflix in August2026-11-02 19:18
3D printers are never going to be a thing2026-11-02 19:05
Man hunting for Pokémon accidentally enters military base2026-11-02 19:04
Early Apple2026-11-02 19:03
Leslie Jones fights back against racist trolls on Twitter2026-11-02 18:47
Dog elected for third term as mayor of Minnesota town2026-11-02 21:07
Obviously ‘Pokémon Go’ and Calvin Harris dominated Twitter this week2026-11-02 20:38
In an 'audacious' move, Australia's banks are taking the fight to Apple2026-11-02 20:34
This ominous news report from a church has baffled many people2026-11-02 20:20
Carlos Beltran made a very interesting hair choice2026-11-02 20:10
U.S. Olympic athletes use puppy power to prepare for Rio games2026-11-02 20:10
Morrissey announces a world tour that may or may not happen2026-11-02 20:02
Make your own blowing bubbles and then get drunk off them2026-11-02 19:53
Katy Perry talks 'Rise,' her next batch of songs, and how to survive Twitter2026-11-02 19:42
10 things we miss about Netflix's DVD2026-11-02 18:52
