LOS ANGELES -- MTV is delving deeper into the digital space with a new docu-series dedicated to internet subcultures and the people who create them.

Owning It, which Mashablegot an exclusive look at (below), mixes first person interview footage with surreal animation.

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The series was created and developed by Kim Thai. She, Colin Helms and Garth Bardsley serve as executive producers for MTV.

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Check out the first episode, which follows a college student who discovers how to create an alternate personality.

New episodes will be available every Monday on Facebook and YouTube.