时间:2026-08-29 10:19:05 来源:网络整理编辑:熱點
LOS ANGELES -- Here's a classic love triangle no one would've predicted: Disney movies will soon be
LOS ANGELES -- Here's a classic love triangle no one would've predicted: Disney movies will soon be reimagined using timeless works of art on LACMA's Snapchat account.
Disney's Consumer Products and Interactive Media announced Tuesday it is partnering with the Los Angeles County Museum of Art to retell some of Disney's stories using the museum's art collection.
SEE ALSO:Disney just redefined what it means to be a modern-day princessThe Disney and LACMA Snapchat teams will use references from pop culture, filters, memes and hand-drawn Snapchat overlays to retell stories in a lighthearted and contemporary tone using the 130,000 works in LACMA’s collection.
The ultimate goal is to get all things Disney -- everything from the new Alice Through the Looking Glassto a new Disney product -- to resonate on the Internet.
LACMA has been building its presence on social media by being one of the first museums to join the Snapchat platform. The museums Snapchat account went on to win a Webby award, and has garnered the attention of major media companies and social media influencers.
The content partnership with LACMA will kick off on Oct. 19 with a retelling of Beauty and the Beast, which will be featured on both the LACMA and OhMyDisney Snapchat accounts.
SEE ALSO:Inside Disney's digital 'newsroom': 'Our goal is to win the Internet every day'Since launching, Disney Consumer Products and Interactive Media has built its social footprint to 1.15 billion followers across its platforms (Facebook, Twitter, Instagram, Tumblr, Pinterest, YouTube, Snapchat and Vine).
The digital division of Disney racks up about 325 million views per month. Its core brands include Disney Style, Oh My Disney (a Millennial focused property, like BuzzFeedwith a Disney lens), DisneyFamily and Babble. They also distribute original content through their portfolio of sites and owned apps, including Disney GIF and the Star Wars app.
Meanwhile, LACMA has used Snapchat to elevate significant artworks from the collection in an approachable and playful context. In doing so, LACMA hopes it can spark curiosity and interest in art history among younger generations.
“Our Snapchat campaign with LACMA opens up new ways for our audiences to experience art and their favorite Disneystories,” Dan Reynolds, VP of Content and Audience Development, Disney Consumer Products and Interactive Media, said in a statement. “The LACMA Snapchat account already captures that contemporary and culturally savvy voice and tone that our OhMyDisney Snapchat audience loves, and this collaboration is a natural way to add a little magic to art and storytelling to reach a new generation of art and Disney fans alike.”
The LACMA-Oh My Disney Snapchat collaboration will continue on a bi-monthly basis.
TopicsDisneySnapchat
Xiaomi accused of copying again, this time by Jawbone2026-08-29 10:08
《冰糖燉雪梨》的海報也太甜了 ,糖分超標預警 !2026-08-29 09:36
《我是真的愛你》亮相東方衛視招商會 劉濤回歸職場為女性代言2026-08-29 09:32
《失蹤人口》今日開播 張植綠身陷迷穀上演逃生之旅2026-08-29 09:20
Uber's $100M settlement over drivers as contractors may not be enough2026-08-29 09:11
《民初奇人傳》大結局名場麵引期待 趣味營銷大獲好評2026-08-29 09:00
女性獨立劇《聽見她說》官宣,趙薇任總導演,陣容頗為豪華2026-08-29 08:30
《父母愛情》德華進城是為了安傑 ?1個難以啟齒的原因 ,才是真相2026-08-29 08:27
The U.S. will no longer have the final say on internet domain names2026-08-29 07:52
明年的男騰訊戀和愛姬藝都很精彩啊,你磕哪對cp ?優酷又被孤立了2026-08-29 07:44
Sound the alarms: Simone Biles finally met Zac Efron2026-08-29 10:07
張一山《鹿鼎記》剛開播,惹來一眾惡評2026-08-29 09:35
張一山《鹿鼎記》剛開播 ,惹來一眾惡評2026-08-29 09:21
《成化十四年》5月7日收官 多類型元素創新獲網友肯定2026-08-29 09:08
Despite IOC ban, Rio crowds get their political messages across2026-08-29 08:51
任世豪《甜了青梅配竹馬》開播 傲嬌弟弟霸道上線2026-08-29 08:46
2020開春爆款甜劇《冰糖燉雪梨》,優酷營銷放了哪些大招?2026-08-29 08:27
《清平樂》收官王凱發文告別: 如果有來生,我還是想做官家的2026-08-29 08:09
Is Samsung's Galaxy Note7 really the best phone?2026-08-29 07:46
《雞毛飛上天》湖北播出 張譯殷桃時代浮沉2026-08-29 07:44