时间:2025-10-08 06:37:29 来源:网络整理编辑:時尚
LOS ANGELES -- Here's a classic love triangle no one would've predicted: Disney movies will soon be
LOS ANGELES -- Here's a classic love triangle no one would've predicted: Disney movies will soon be reimagined using timeless works of art on LACMA's Snapchat account.
Disney's Consumer Products and Interactive Media announced Tuesday it is partnering with the Los Angeles County Museum of Art to retell some of Disney's stories using the museum's art collection.
SEE ALSO:Disney just redefined what it means to be a modern-day princessThe Disney and LACMA Snapchat teams will use references from pop culture, filters, memes and hand-drawn Snapchat overlays to retell stories in a lighthearted and contemporary tone using the 130,000 works in LACMA’s collection.
The ultimate goal is to get all things Disney -- everything from the new Alice Through the Looking Glassto a new Disney product -- to resonate on the Internet.
LACMA has been building its presence on social media by being one of the first museums to join the Snapchat platform. The museums Snapchat account went on to win a Webby award, and has garnered the attention of major media companies and social media influencers.
The content partnership with LACMA will kick off on Oct. 19 with a retelling of Beauty and the Beast, which will be featured on both the LACMA and OhMyDisney Snapchat accounts.
SEE ALSO:Inside Disney's digital 'newsroom': 'Our goal is to win the Internet every day'Since launching, Disney Consumer Products and Interactive Media has built its social footprint to 1.15 billion followers across its platforms (Facebook, Twitter, Instagram, Tumblr, Pinterest, YouTube, Snapchat and Vine).
The digital division of Disney racks up about 325 million views per month. Its core brands include Disney Style, Oh My Disney (a Millennial focused property, like BuzzFeedwith a Disney lens), DisneyFamily and Babble. They also distribute original content through their portfolio of sites and owned apps, including Disney GIF and the Star Wars app.
Meanwhile, LACMA has used Snapchat to elevate significant artworks from the collection in an approachable and playful context. In doing so, LACMA hopes it can spark curiosity and interest in art history among younger generations.
“Our Snapchat campaign with LACMA opens up new ways for our audiences to experience art and their favorite Disneystories,” Dan Reynolds, VP of Content and Audience Development, Disney Consumer Products and Interactive Media, said in a statement. “The LACMA Snapchat account already captures that contemporary and culturally savvy voice and tone that our OhMyDisney Snapchat audience loves, and this collaboration is a natural way to add a little magic to art and storytelling to reach a new generation of art and Disney fans alike.”
The LACMA-Oh My Disney Snapchat collaboration will continue on a bi-monthly basis.
TopicsDisneySnapchat
There's a big piece of fake chicken stuck to this phone case2025-10-08 06:22
震驚!巴薩年複一年拖欠工資 累計欠皮克4200萬鎊2025-10-08 06:17
重慶隊球員已考慮賣房賣車 員工接滴滴和外賣補貼家用2025-10-08 06:07
法國大名單 :本澤馬姆巴佩領銜 博格巴吉魯缺席2025-10-08 05:25
Darth Vader is back. Why do we still care?2025-10-08 05:01
青島海牛出征開啟中甲之旅 外援齊聚核心回歸後勤俱到2025-10-08 04:48
PFA最佳球員:C羅德布勞內領銜 利物浦三人入圍2025-10-08 04:40
浙江隊2022賽季中超大名單:榮昊回歸顧超 馬修斯等5外援領銜2025-10-08 04:26
Balloon fanatic Tim Kaine is also, of course, very good at harmonica2025-10-08 04:09
U23國足征戰東亞杯是否攜超齡球員 要慎重決定2025-10-08 04:01
Katy Perry talks 'Rise,' her next batch of songs, and how to survive Twitter2025-10-08 06:33
巴黎為留姆巴佩願交付決定權 允許其更換球員教練2025-10-08 06:29
英超頒獎兩手準備 9次末輪爭冠紅軍連吃曼城3虧?2025-10-08 06:19
曝皮克被夏奇拉抓到出軌麵臨分手 獨居中瘋狂派對2025-10-08 06:05
Samsung Galaxy Note7 teardown reveals the magic behind the phone's iris scanner2025-10-08 05:44
日本隊喊出卡塔爾世界杯目標 :越過德國西班牙進八強2025-10-08 05:42
記者 :廣州城股改雙方承諾17日開工資 河北隊成老大難2025-10-08 05:21
震驚!巴薩年複一年拖欠工資 累計欠皮克4200萬鎊2025-10-08 05:19
You can now play 'Solitaire' and 'Tic2025-10-08 04:39
韓國女足將赴加拿大對陣奧運冠軍 為女足世界杯熱身2025-10-08 04:07