时间:2026-02-22 01:31:43 来源:网络整理编辑:焦點
LOS ANGELES -- Here's a classic love triangle no one would've predicted: Disney movies will soon be
LOS ANGELES -- Here's a classic love triangle no one would've predicted: Disney movies will soon be reimagined using timeless works of art on LACMA's Snapchat account.
Disney's Consumer Products and Interactive Media announced Tuesday it is partnering with the Los Angeles County Museum of Art to retell some of Disney's stories using the museum's art collection.
SEE ALSO:Disney just redefined what it means to be a modern-day princessThe Disney and LACMA Snapchat teams will use references from pop culture, filters, memes and hand-drawn Snapchat overlays to retell stories in a lighthearted and contemporary tone using the 130,000 works in LACMA’s collection.
The ultimate goal is to get all things Disney -- everything from the new Alice Through the Looking Glassto a new Disney product -- to resonate on the Internet.
LACMA has been building its presence on social media by being one of the first museums to join the Snapchat platform. The museums Snapchat account went on to win a Webby award, and has garnered the attention of major media companies and social media influencers.
The content partnership with LACMA will kick off on Oct. 19 with a retelling of Beauty and the Beast, which will be featured on both the LACMA and OhMyDisney Snapchat accounts.
SEE ALSO:Inside Disney's digital 'newsroom': 'Our goal is to win the Internet every day'Since launching, Disney Consumer Products and Interactive Media has built its social footprint to 1.15 billion followers across its platforms (Facebook, Twitter, Instagram, Tumblr, Pinterest, YouTube, Snapchat and Vine).
The digital division of Disney racks up about 325 million views per month. Its core brands include Disney Style, Oh My Disney (a Millennial focused property, like BuzzFeedwith a Disney lens), DisneyFamily and Babble. They also distribute original content through their portfolio of sites and owned apps, including Disney GIF and the Star Wars app.
Meanwhile, LACMA has used Snapchat to elevate significant artworks from the collection in an approachable and playful context. In doing so, LACMA hopes it can spark curiosity and interest in art history among younger generations.
“Our Snapchat campaign with LACMA opens up new ways for our audiences to experience art and their favorite Disneystories,” Dan Reynolds, VP of Content and Audience Development, Disney Consumer Products and Interactive Media, said in a statement. “The LACMA Snapchat account already captures that contemporary and culturally savvy voice and tone that our OhMyDisney Snapchat audience loves, and this collaboration is a natural way to add a little magic to art and storytelling to reach a new generation of art and Disney fans alike.”
The LACMA-Oh My Disney Snapchat collaboration will continue on a bi-monthly basis.
TopicsDisneySnapchat
Felix the cat just raised £5000 for charity because she's the hero we all need2026-02-22 01:24
鄭智將以助教身份隨國足出征 肯定不會以球員身份出戰2026-02-22 01:24
股改成功 ?河北隊官方宣布2月8日集中 開啟新賽季冬訓工作2026-02-22 00:28
馳援國足?阿蘭回複球迷是否回歸踢12強賽疑問 :Yes2026-02-22 00:18
Olympics official on Rio's green diving pool: 'Chemistry is not an exact science'2026-02-22 00:18
皇馬前瞻 :多人輪休維尼修斯領軍 安帥確認上貝爾2026-02-21 23:40
33歲崔仁因傷退役 浙江隊:感謝三年的並肩同行2026-02-21 23:34
好消息!費南多正辦理赴日簽證 戴偉浚可代表國足出場2026-02-21 23:06
Here's what 'Game of Thrones' actors get up to between takes2026-02-21 23:05
記者談泰山頂薪國腳被挖:若非陰陽合同 那就涉及第三方代言2026-02-21 23:01
Plane makes emergency landing after engine rips apart during flight2026-02-22 00:29
曝武漢三鎮即將簽下瓦倫西亞前鋒 土超後衛亦接近加盟2026-02-22 00:29
武磊困守西班牙人難有機會 除非戰術改變或人員短缺2026-02-22 00:26
阿紮爾回勇 !替補出場打入製勝球 皇馬生涯第六球2026-02-22 00:22
Daughter gives her 1002026-02-22 00:10
外媒:埃弗頓與卡納瓦羅進行會談 將與魯尼蘭帕德競爭帥位2026-02-21 23:50
還有人會落選?記者:因訪日名額受限 最多25名國腳抵客場2026-02-21 23:44
消息人士:廣汽跟富力之間的距離 比廣藥跟恒大之間更近2026-02-21 23:35
Slack goes down again, prompting anxiety everywhere2026-02-21 22:58
韓喬生:將擁有3名歸化球員 這毫無疑問是國足搶分的希望2026-02-21 22:45