KFC's new ad campaign for spicy chicken reimagines the flaming hot dish as, um, a deep-fried explosion.。

At first glance, the image resembles a fiery action scene. But if you look closer, you'll notice that the glowing smoke is actually KFC's signature fried chicken — larger than life, of course.。

Tweet may have been deleted。

Along with the explosion above, the print campaign features chicken as smoke clouds from a rocket during takeoff, and fiery exhaust from a race car.。

Mashable Top StoriesStay connected with the hottest stories of the day and the latest entertainment news.Sign up for Mashable's Top Stories newsletter 。By signing up you agree to our Terms of Use and Privacy Policy.
。By signing up you agree to our Terms of Use and Privacy Policy. 。

Thanks for signing up!。

Tweet may have been deleted。

These optical illusions are the brainchild of Ogilvy & Mather Hong Kong, as highlighted in Campaign Brief Asia. If not for KFC's Hot & Spicy logo on the bottom right corner of each image, you'd think they were movie stills.。

This Twitter exchange probably says it best: 。

This Twitter exchange probably says it best:。 Tweet may have been deleted。The images from this campaign have been shared so widely on social media, you could say the ad is really。

---

blowing up。

---

---

. 。

Featured Video For You 。TopicsTwitterAdvertising。