时间：2026-05-23 02:52:57 来源：网络整理编辑：百科
Investors are—yes—pinning their hopes on Pinterest's continued success.The scrapbook-lik
Investors are—yes—pinning their hopes on Pinterest's continued success.
The scrapbook-like platform just raised $150 million from a group of existing backers at the same share price as its last funding round in 2015.
The cash infusion boosted the company's worth from around $11 billion to $12.3 billion.
SEE ALSO:More autoplay ads are coming to PinterestThe move confirms speculation that the company plans to delay an inevitable IPO as it continues to build out its ads business.
Despite an aspirational ethos that easily lends itself to all sorts of marketing, Pinterest has mostly lagged when it comes to monetization. It only just started selling video ads last fall, and it only began offering ads at all in 2014.
The slow pace of ad product launches has reportedly frustrated some marketers who'd like to see the platform become more versatile. Still, analysts often cite Pinterest's social search engine as a potential challenger to Google's supremacy along with Amazon. And Pinterest has aimed to live up to that prediction, with a series of recent ad rollouts, including promoted posts and autoplay videos interspersed with search results.
All those new ad slots have apparently paid off. A spokesperson said revenue per search query has doubled since the beginning of the year.
But those changes are only the beginning of the company's lofty dreams for its search engine. Eventually, Pinterest wants to be widely seen as the natural starring place for all visual searches on the web. In doing so, it's trying to free its image from the "social network" pigeonhole -- "Pinterest is really about yourself and not broadcasting to friends," its spokesperson told me.
Pinterest has also been bolstering the tech behind that search. Earlier this year, it rolled out a lens search feature that surfaces any posts resembling whatever you happen to be pointing your camera towards. Pinterest claims it's the first time that's been done.
The company's said to be aiming for $500 million in revenue this year—up from $300 million last year. They also launched their first-ever out-of-home ad campaign on Tuesday with billboards in Times Square and across New York.
This story has been updated with information from Pinterest.
TopicsPinterest
Is Samsung's Galaxy Note7 really the best phone?2026-05-23 02:45
The Trump allegations have sparked a grim new Twitter trend2026-05-23 02:16
Even orangutans get excited over a really good magic trick2026-05-23 02:14
Remember that $4.8 billion Yahoo deal? Verizon is having second thoughts2026-05-23 01:33
This chart shows just how high Simone Biles can jump2026-05-23 01:23
Kardashian Klan returns to social media following Kim's robbery2026-05-23 01:14
The New York Times stands to benefit big time from a Trump lawsuit2026-05-23 00:55
'Dishonored 2' is Emily’s game, Corvo just plays there2026-05-23 00:44
Plane makes emergency landing after engine rips apart during flight2026-05-23 00:27
Donald Trump is bad at 'Overwatch,' according to a billboard in Florida2026-05-23 00:08
Tourist survives for month in frozen New Zealand wilderness after partner dies2026-05-23 02:46
Illuminated hero dresses as Pixar lamp for school's 'Disney Day'2026-05-23 02:16
Chocolate covered pretzel sticks just grew up with a dash of whiskey2026-05-23 02:00
30 of New York Comic Con's most impressive cosplayers2026-05-23 01:56
Mall builds real2026-05-23 01:37
Crystal ball2026-05-23 01:33
Stolen childhood: Why one Syrian refugee boy is at work instead of school2026-05-23 01:30
LeBron James trashes Trump's 'locker room talk' while Tom Brady walks away2026-05-23 00:48
Olympics official on Rio's green diving pool: 'Chemistry is not an exact science'2026-05-23 00:37
These hurricane hunters flew straight into the eye of Matthew2026-05-23 00:18
