Wayne Shaw is a 23-stone (322-pound) reserve goalkeeper who became an internet hero after pictures of him eating a pie during his team Sutton United's FA cup game against Arsenal made the rounds on social media.。

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However, the hilariously cheeky stunt hides a more uncomfortable truth.。

SEE ALSO:14 times footballers were unintentionally hilarious on Twitter。 As many people noticed on Twitter,Sun Bets, a betting company linked to  。 The Sun 。

newspaper, offered odds of 8-1 against him eating a pie on the bench during the game.。

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Even worse, Shaw himself admitted in a post-match interview that he knew about the bet:。Mashable Top StoriesStay connected with the hottest stories of the day and the latest entertainment news.Sign up for Mashable's Top Stories newsletter。By signing up you agree to our Terms of Use and Privacy Policy.。

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“A few of the lads said to me earlier on, ‘What is going on with the 8-1 about eating a pie?’ I said, ‘I don’t know, I’ve eaten nothing all day, so I might give it a go later on,’” he said. 。

“Sun Bets had us at 8-1 to eat a pie. I thought I would give them a bit of banter and let’s do it. All the subs were on and we were 2-0 down.”

The Football Association’s rules on betting say: “A participant shall not bet, either directly or indirectly, or instruct, permit, cause or enable any person to bet on (i) the result, progress, conduct or any other aspect of, or occurrence in, a football match or competition.”

Safe to say that after the initial, hilarious reaction, people on Twitter didn't really like that it was a PR stunt: 。

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Tweet may have been deleted。Featured Video For You。Meet the sports psychologist that helped a 'Counter-Strike' team achieve greatness。