时间：2026-07-07 08:31:42 来源：网络整理编辑：休閑
Are podcasts just having a moment? Almost two years ago, the true crime podcast Serial enthralled pe
Are podcasts just having a moment?
Almost two years ago, the true crime podcast Serial enthralled people worldwide with downloads hitting more than 1 million week by week. In its second season, Serialfailed to capture as much buzz.
But podcasting hasn't faded as an industry. In fact, podcasts were already on the rise well before Sarah Koenig started telling millions the story of Adnan Syed.
SEE ALSO:When Was Podcasting Invented? Company’s Curious Patent Says 2003"The Serialeffect happened here in 2014. It happened in Stockholm two years before," Måns Ulvestam, co-founder and CEO of podcasting platform Acast, said in an interview with Mashable's Biz Please podcast.
In this week's episode, Ulvestam and his co-founder Karl Rosander join self-proclaimed "podcast hipster" Jason Abbruzzese and me on Biz Please to discuss the business of podcasting.
The two Swedish tech entrepreneurs launched Acast in April 2014 as a platform to address the gaps they identified. While more people were interested in creating and listening to podcasts, there wasn't a standard for making money, for example.
"We saw many pieces of the ecosystem not working. Monetization wasn’t working. We didn’t think enough diverse content was coming out. You couldn’t share them in an easy way, and metrics were all over the place," Rosander said.
Now, Acast works with media companies like the Financial Times, BuzzFeedand Vogue, as well as independent creators to host, distribute and monetize podcasts. They have grown the service from 100,000 test listeners to now rake in 45 million unique visitors per month.
Despite Facebook CEO Mark Zuckerberg's video-first push, podcasting isn't over, the entrepreneurs said.
"Podcasting is something you do while you're doing something else," Ulvestam. "Video has its place, and podcasting has its place, just like broadcast has its place."
You can listen to more about podcasting on Omny below. For more Biz Please, subscribe to the podcast on iTunes and find them here on Stitcher.
TopicsAdvertising
Olympic security asks female Iranian fan to drop protest sign2026-07-07 08:30
Google Doc phishing scam spreads like wildfire — here's how to spot it2026-07-07 08:29
Robots are getting better at teaching other robots how to do things. Oh.2026-07-07 08:16
Family gets kicked off of a JetBlue flight for a birthday cake2026-07-07 08:05
Major earthquake and multiple aftershocks rock central Italy2026-07-07 07:51
Seduce people using this ‘slow’ dating app — if you have time2026-07-07 07:32
There's literally a startup accelerator at the Vatican now2026-07-07 06:59
Instagram artist draws extremely boring but necessary acts of self2026-07-07 06:48
Despite IOC ban, Rio crowds get their political messages across2026-07-07 06:42
Banksy claims responsibility for new Brexit mural in England2026-07-07 06:36
Wikipedia co2026-07-07 08:18
Amazon's Echo Show stands on the shoulders of these failed internet appliances2026-07-07 08:02
'Get Out' as a rom2026-07-07 07:38
Nick Viall has his own men's grooming startup, of course2026-07-07 07:24
Sound the alarms: Simone Biles finally met Zac Efron2026-07-07 07:11
Dare you look at the travesty that is this watermelon recipe video?2026-07-07 06:46
Get ready for a possible 'second wave' of that massive global cyberattack2026-07-07 06:21
'Get Out' as a rom2026-07-07 06:13
This chart shows just how high Simone Biles can jump2026-07-07 05:58
Fyre Fest gets burned with another class action lawsuit because of course it did2026-07-07 05:49
