时间：2026-08-21 08:34:30 来源：网络整理编辑：百科
Most of us would agree we've made a purchase thanks to something we saw on TikTok or Instagram, from
Most of us would agree we've made a purchase thanks to something we saw on TikTok or Instagram, from influencer-content to the slew of advertisements we see daily. Meta, parent company to Facebook and Instagram, is helping brands and retailers push our collective consumption further, with a bunch of new, AI-powered updates.
SEE ALSO:Want to buy that viral TikTok Shop product? Think twice.Some of these new tools come to Meta's Advantage Suite, built for businesses to improve their ads. Now brands can "optimize" their videos, creating multiple variations of an ad so they're more personalized to each user. There's also an option to deliver product recommendations to a person based on their timeline, using branded videos or customer demonstration videos.
An example of an advertisement made with Advantage+ catalog campaigns.Credit: Meta.AI-based tools, which are increasingly being implemented by retail giants, are another addition: advertisers can now include external links to new products and sales in their Reminder ads, which have been around since 2023 and allow advertisers to send notifications around "upcoming moments." Alongside this, brands can highlight promotions and help people apply valid promo codes through Facebook and Instagram ads.
Finally, advertisers will be supported via Meta's AI to show people specific products at the centers of their catalog ads, using a tool called Advantage+ catalog campaigns.
Basically, shopping is being increasingly prioritized by social platforms — a decision that definitely supports advertisers but may also be tiring for consumers. Meta found that 79 percent of Gen-Z users on Instagram have purchased a product after viewing a Reel. For better or worse, social media is coming for more of your time, and of your money.
TopicsFacebookInstagramMeta
Fake news reports from the Newseum are infinitely better than actual news2026-08-21 08:27
Young student is 'embarrased and harrased' by school for wearing leggings2026-08-21 08:24
Theresa May told to ditch high heels to end sexism in the workplace2026-08-21 08:12
FBI arrests two members of hacker group Crackas With Attitude2026-08-21 08:06
Felix the cat just raised £5000 for charity because she's the hero we all need2026-08-21 07:57
Here are the best VMA behind2026-08-21 07:55
Musical.ly has a privacy problem and now one school wants it banned2026-08-21 07:39
Earth just had its hottest August on record, NASA finds2026-08-21 06:25
We asked linguists if Donald Trump speaks like that on purpose2026-08-21 05:59
Apple announces Australian prices for the iPhone 7 and it ain't cheap2026-08-21 05:51
Olympian celebrates by ordering an intimidating amount of McDonald's2026-08-21 07:56
Amazon adds food delivery in London2026-08-21 07:50
White nationalist Twitter has exploded since 20142026-08-21 07:48
Alcatel's Vision VR headset doesn't need a phone2026-08-21 07:44
This coloring book is here for all your relationship goals2026-08-21 07:36
Trump praises Mexicans in surreal speech that sounds nothing like what he's said before2026-08-21 07:17
Issue with Facebook spam filter shuts down social sharing for hours2026-08-21 07:12
Leslie Jones is back on Twitter and her comeback tweet rules2026-08-21 06:35
17 questions you can answer if you're a good communicator2026-08-21 06:30
LinkedIn cofounder will pay $5 million for Donald Trump's tax returns2026-08-21 06:28
