时间：2026-10-05 16:15:50 来源：网络整理编辑：百科
Most of us would agree we've made a purchase thanks to something we saw on TikTok or Instagram, from
Most of us would agree we've made a purchase thanks to something we saw on TikTok or Instagram, from influencer-content to the slew of advertisements we see daily. Meta, parent company to Facebook and Instagram, is helping brands and retailers push our collective consumption further, with a bunch of new, AI-powered updates.
SEE ALSO:Want to buy that viral TikTok Shop product? Think twice.Some of these new tools come to Meta's Advantage Suite, built for businesses to improve their ads. Now brands can "optimize" their videos, creating multiple variations of an ad so they're more personalized to each user. There's also an option to deliver product recommendations to a person based on their timeline, using branded videos or customer demonstration videos.
An example of an advertisement made with Advantage+ catalog campaigns.Credit: Meta.AI-based tools, which are increasingly being implemented by retail giants, are another addition: advertisers can now include external links to new products and sales in their Reminder ads, which have been around since 2023 and allow advertisers to send notifications around "upcoming moments." Alongside this, brands can highlight promotions and help people apply valid promo codes through Facebook and Instagram ads.
Finally, advertisers will be supported via Meta's AI to show people specific products at the centers of their catalog ads, using a tool called Advantage+ catalog campaigns.
Basically, shopping is being increasingly prioritized by social platforms — a decision that definitely supports advertisers but may also be tiring for consumers. Meta found that 79 percent of Gen-Z users on Instagram have purchased a product after viewing a Reel. For better or worse, social media is coming for more of your time, and of your money.
TopicsFacebookInstagramMeta
This German startup wants to be your bank (without being a bank)2026-10-05 15:41
Beyoncé and Jay2026-10-05 15:29
Another big cyberattack is taking a country offline2026-10-05 15:18
Scottish boy pulls the ultimate Facebook prank on unsuspecting mother2026-10-05 15:09
Darth Vader is back. Why do we still care?2026-10-05 15:00
Lil Wayne says he doesn't feel 'connected' to Black Lives Matter2026-10-05 14:59
Ground control to Jared Goff: Why won't the Rams play their franchise QB?2026-10-05 14:25
America, we need to fix those voting machines ASAP2026-10-05 14:19
Slack goes down again, prompting anxiety everywhere2026-10-05 13:52
Ground control to Jared Goff: Why won't the Rams play their franchise QB?2026-10-05 13:49
There's a big piece of fake chicken stuck to this phone case2026-10-05 16:10
Ultimate drama: The World Series is going to Game 72026-10-05 15:51
Apple just blocked a controversial crime reporting app2026-10-05 15:48
Dad tweets about the struggles of parenting on Halloween2026-10-05 15:30
This chart shows just how high Simone Biles can jump2026-10-05 15:11
Noted dad joke enthusiast Barack Obama poses with a 'lame duck'2026-10-05 14:28
Xiaomi's powerful air pollution beating face mask comes with a tiny air purifier2026-10-05 14:21
5 people we think should play young Dumbledore in 'Fantastic Beasts'2026-10-05 14:02
Florida hurricane forecast remains uncertain, but trends in state's favor2026-10-05 13:46
The moment Trump fans learned the Donald had won2026-10-05 13:29
