时间：2026-07-07 06:09:57 来源：网络整理编辑：探索
Olympic athletes have become a hot commodity on Madison Avenue as the world gears up for this summer
Olympic athletes have become a hot commodity on Madison Avenue as the world gears up for this summer's games in Brazil.
Visa, a longtime sponsor of the event, tapped the star power of a whole athletic ensemble in its latest Olympics-centered ad campaign, which premiered this week.
SEE ALSO:Olympians say thank you to their moms in touching new ad campaignIn one of the commercials, which is debuting below, volleyball gold medalist Kerri Walsh-Jennings shuts down a series of increasingly indulgent shopping suggestions from track star and Olympic hopeful English Gardner -- only to leave the store with a giant stuffed bear.
The commercial is the product of a partnership between Costco and Visa that gives the credit card company exclusive province over all of Costco's checkout counters. It marks the big-box retailer's first foray into national television advertising.
Another spot, which aired during Game 7 of the NBA finals on Sunday, features a host of Olympic hopefuls taking a whimsical road trip to Rio.
With a rapt audience of hundreds of millions of TV viewers, the Olympics is an important stage for advertisers looking to reach a global crowd. A new rule change by the International Olympic Committee is also giving brands that aren't official sponsors more leeway in how they can advertise around the event.
For Visa, which sat out the Super Bowl commercials this year, the games are its biggest advertising event of the year.
The company says it puts more emphasis on well-rounded appeal and diversity than simple popularity when sizing up Olympic talent.
"Our entire creative thrust was focused on the concept of acceptance," says Visa's chief brand and innovation marketing officer, Chris Curtin.
Have something to add to this story? Share it in the comments.
TopicsOlympicsAdvertising
U.S. pole vaulter skids to a halt for national anthem2026-07-07 05:58
'Pokémon Go' will serve up free goodies on Christmas Day2026-07-07 05:53
Rory McIlroy had a very blunt response to Tiger Woods' Christmas outfit2026-07-07 05:50
OMG, look at these original 'Legend of Zelda' design documents2026-07-07 05:38
Carlos Beltran made a very interesting hair choice2026-07-07 04:58
Mr. No Fun Paul Ryan shuts down kid who tries to dab2026-07-07 04:55
Technology meets nature in beautiful 'Plant Your Mac' photo series2026-07-07 04:46
21 incredible innovations that improved the world in 20162026-07-07 03:42
Over 82,000 evacuate as Blue Cut fire rapidly spreads in southern California2026-07-07 03:27
21 incredible innovations that improved the world in 20162026-07-07 03:27
Despite IOC ban, Rio crowds get their political messages across2026-07-07 05:49
15 times Carpool Karaoke was the perfect antidote to 20162026-07-07 04:56
Best esports plays of the week: : 1 shot, 2 kills from 'CS:GO' pro2026-07-07 04:54
'Harry Potter' casting director explains why Robin Williams couldn't play Hagrid2026-07-07 04:49
Nate Parker is finally thinking about the woman who accused him of rape2026-07-07 04:47
Gun violence spreads like an infectious disease, new study finds2026-07-07 04:32
Apple's software has been anything but 'magical' lately2026-07-07 04:31
For the first time ever, a non2026-07-07 04:06
U.S. government issues warning on McDonald's recalled wearable devices2026-07-07 03:51
The artist blowing people's minds in virtual reality2026-07-07 03:48
