时间：2026-02-21 13:12:45 来源：网络整理编辑：探索
Olympic athletes have become a hot commodity on Madison Avenue as the world gears up for this summer
Olympic athletes have become a hot commodity on Madison Avenue as the world gears up for this summer's games in Brazil.
Visa, a longtime sponsor of the event, tapped the star power of a whole athletic ensemble in its latest Olympics-centered ad campaign, which premiered this week.
SEE ALSO:Olympians say thank you to their moms in touching new ad campaignIn one of the commercials, which is debuting below, volleyball gold medalist Kerri Walsh-Jennings shuts down a series of increasingly indulgent shopping suggestions from track star and Olympic hopeful English Gardner -- only to leave the store with a giant stuffed bear.
The commercial is the product of a partnership between Costco and Visa that gives the credit card company exclusive province over all of Costco's checkout counters. It marks the big-box retailer's first foray into national television advertising.
Another spot, which aired during Game 7 of the NBA finals on Sunday, features a host of Olympic hopefuls taking a whimsical road trip to Rio.
With a rapt audience of hundreds of millions of TV viewers, the Olympics is an important stage for advertisers looking to reach a global crowd. A new rule change by the International Olympic Committee is also giving brands that aren't official sponsors more leeway in how they can advertise around the event.
For Visa, which sat out the Super Bowl commercials this year, the games are its biggest advertising event of the year.
The company says it puts more emphasis on well-rounded appeal and diversity than simple popularity when sizing up Olympic talent.
"Our entire creative thrust was focused on the concept of acceptance," says Visa's chief brand and innovation marketing officer, Chris Curtin.
Have something to add to this story? Share it in the comments.
TopicsOlympicsAdvertising
'The Flying Bum' aircraft crashes during second test flight2026-02-21 13:00
Torbjörn, the most controversial 'Overwatch' hero, is getting fixed2026-02-21 12:08
Chaos erupts as House sit2026-02-21 12:07
'Inside Amy Schumer' gun sketch puts grim spin on lawyer TV ads2026-02-21 12:02
Old lady swatting at a cat ends up in Photoshop battle2026-02-21 11:51
Global coral bleaching event to hit U.S. hard, with no end in sight, scientists warn2026-02-21 11:32
Report: Facebook is paying more than $50 million to publishers and celebs for live streaming2026-02-21 11:32
Olympians go on a wacky shopping spree in Visa's new commercial2026-02-21 11:29
Here's what 'Game of Thrones' actors get up to between takes2026-02-21 11:00
Rihanna gave a teary performance in Dublin2026-02-21 10:37
Darth Vader is back. Why do we still care?2026-02-21 12:28
Lena Dunham sticks up for Taylor Swift after Kanye West's 'Famous' video2026-02-21 11:57
Chaos erupts as House sit2026-02-21 11:39
5 things we'd love to see on the 'Game of Thrones' Season 6 finale2026-02-21 11:22
Sound the alarms: Simone Biles finally met Zac Efron2026-02-21 11:13
Helmet cam captures mountain biker crashing into a bear2026-02-21 11:13
Global coral bleaching event to hit U.S. hard, with no end in sight, scientists warn2026-02-21 11:10
Brexit: British researchers worried about brain drain2026-02-21 11:08
Uber's $100M settlement over drivers as contractors may not be enough2026-02-21 11:06
Acceptance, regret and cheers: World leaders conflicted over Brexit2026-02-21 10:41
