时间:2025-11-27 17:28:43 来源:网络整理编辑:百科
Snapchat may soon be hosting more sports content. The National Football League appears to be buildin
Snapchat may soon be hosting more sports content.
The National Football League appears to be building a team for a channel on Snapchat Discover, the mobile storytelling app’s network of media publishers.
SEE ALSO:Snapchat's Discover redesign lets you subscribe to publishersThe NFL is looking to hire a managing editor for a Snapchat Discover team who can “help create a distinguished vision/voice for the NFL Snapchat Discover channel that represents the future of the NFL brand,” according to a recent job postingon LinkedIn.
The managing editor will oversee “content execution” and choose what type of “story element (i.e., Video vs. Animation vs. Article).”
A spot on Discover is a new step for the NFL and Snapchat. Last September, the league and the company inked a year-long deal to create Live Stories — curated collections of photos and videos from fans, players and league employees taken with Snapchat — from the season opener until Super Bowl 50.
The MLB, NHL, NBA, PGA and the NCAA also had programming partnerships with Snapchat for Live Stories.
The NFL’s Discover channel will allow the league to not just be limited to snaps but also to share other types of content such as pre-made videos and articles to Snapchat’s highly-coveted audience of a reported 150 milliondaily active users.
That type of content creation on Snapchat has been limited to media publishers and a select number of brands for the last year and a half. BuzzFeed, Cosmopolitanand MTV, for example, are three of just over 20 media outlets that create exclusive content for the Discover section of the app. (Mashableis also a partner on the platform.)
Brands, including Sony Pictures’ James Bond film Spectreand Batman v Superman: Dawn of Justice, fromWarner Bros., have launched their own sponsored channels that last for 24 hours.
SEE ALSO:How to use Snapchat MemoriesThe NFL is looking for someone mid-senior level to fill the position who has “experience managing a team of social/digital content creators with emphasis on video production and graphic design,” according to the listing. The person should have a “passion for” and “knowledge of” the NFL, “it’s [sic] players, teams, and history.”
The channel could feature news stories like those written for NFL.com and videos of predictions and player profiles like those made for NFL Now.
The NFL did not respond to requests for comment on what the channel will be like and when it will launch. Snapchat declined to comment.
SEE ALSO:Yes, your parents are on Snapchat, but that's actually a good thingIn July, Snapchat launched a redesign of Discover. Publishers’ channels are displayed with large photos and headlines, almost like virtual magazine covers, which is a stark contrast from their previous incarnation as small, circular icons. The redesign also places Discover channels alongside Snapchat’s Live Stories and allows Snapchat users to subscribe to publishers.
The NBA and the NHL previously expressed interest in channels on Discover. (In a previous deal, the NFL and Snapchat split the revenue from video advertisements sold within Live Stories.)
“In full transparency, what I'm asking for is probably what every media company is asking for: A channel on Discover,” Melissa Rosenthal Brenner, the NBA’s senior vice president of digital media, told IBTlast year.
“Permanent placement in an app that has millions of users? We’re obviously interested,” said the NHL's Senior Manager of Social Media Sean Dennison.
Have something to add to this story? Share it in the comments.
TopicsSnapchat
Pokémon Go is so big that it has its own VR porn parody now2025-11-27 16:50
2022卡塔爾世界杯G組 :巴西、喀麥隆 、瑞士 、塞爾維亞概述及大名單(卡塔爾世界杯32強名單)2025-11-27 16:07
萊萬無憾 ?(梅西談萊萬)2025-11-27 16:05
【波盈足球】 世足世界盃「快腿如雲」 法國姆巴佩差點掉出前10名 ( 前鋒,時速 )2025-11-27 16:02
This chart shows just how high Simone Biles can jump2025-11-27 15:58
梅西罰失點球但隊友給力,阿根廷22025-11-27 15:54
日本隊小組第一出線,德國隊無緣16強(德國止步八強排名)2025-11-27 15:50
C羅之後,又1天才7號重返曼聯 ?33場2球,穆裏尼奧清洗,巴薩嫌棄2025-11-27 15:46
Xiaomi accused of copying again, this time by Jawbone2025-11-27 15:18
【波盈足球】 世足世界盃「快腿如雲」 法國姆巴佩差點掉出前10名 ( 前鋒,時速 )2025-11-27 14:55
Cat gets stuck in the most awkward position ever2025-11-27 17:18
梅西與馬拉多納誰厲害 ?(梅西複製馬拉多納進球視頻)2025-11-27 17:10
【波盈足球】 世足對法國總教練一席話感到心寒 傳本澤馬不想踢決賽了 ( 法國,球員 )2025-11-27 16:46
世界杯最新消息:8強已全部出爐 ,四分之一決賽僅一場有懸念(卡塔爾世界杯亞洲12強賽什麽時候開始)2025-11-27 16:37
Nancy Pelosi warns colleagues after info hacked2025-11-27 16:09
世界杯預測 :荷蘭VS阿根廷比分預測(世界杯荷蘭對阿根廷預測)2025-11-27 16:06
【波盈足球】 世足2比1氣走摩洛哥 克羅埃西亞為歐洲留下季軍 ( 摩洛哥,西亞 )2025-11-27 15:17
【波盈足球】 世足C羅若接受沙烏地球隊天價合約 可能招致葡萄牙人怒火 ( 世界,葡萄牙 )2025-11-27 15:16
Is Samsung's Galaxy Note7 really the best phone?2025-11-27 15:07
【波盈足球】 世足冠軍賽梅西舉金盃 兒子親筆信好感人 ( 阿根廷,他的 )2025-11-27 14:53