时间:2026-03-15 08:57:15 来源:网络整理编辑:綜合
It's been a rough week for Apple.The company reported its first sales decline in 13 years last week,
It's been a rough week for Apple.
The company reported its first sales decline in 13 years last week, bringing to end a decade-plus hot streak. Skittish Wall Streeters reacted by selling off the company's stock en masse, cratering its market value by more than $50 billion.
Typically press-shy Apple CEO Tim Cook visited CNBC's Mad Money with Jim Cramer on Monday night to attempt some damage control and remind everyone that he still runs the richest and most successful company in the world.
SEE ALSO:Apple needs a hot new product, and it can't be another iPhone"I think that's a huge overreaction," Cook said of pessimistic investors. "We just had an incredible quarter by absolute standards."
To put into perspective what a lukewarm quarter means for the world's richest business, the company's $10 billion in profits still eclipsed those of any other business and its revenues dwarf the entire market worth of most Fortune 500 companies.
Cook claims the company is a victim of its own success.
"What we're seeing is that people are upgrading [their iPhones] at a different rate -- a lower rate than they did last year -- but still higher than the year before," Cook said. "So we had this abnormally high upgrade rate last year as people bought into the iPhone 6 and now we're comparing to that."
But fears persist that the market for iPhones -- Apple's biggest-selling product by a huge margin -- is flatlining in developed countries and in China, which accounts for a big chunk of its sales.
Last week, billionaire activist investor Carl Icahn said he planned to sell off his remaining shares in Apple because of concern about an economic slowdown in China.
Critics also worry that Apple's innovation pipeline has been slowing of late and that the company is too reliant on consumer appetites for a single product that constantly needs to be revamped in order to stay relevant.
Cook tried to quell these doubts by assuring Cramer that the tech giant will once again be the source of the Next Big Thing in consumer electronics as it has been with the iPod and the iPhone.
"We're going to give you things that you can't live without that you just don't know about today," Cook assured Cramer. "That has always been the objective of Apple."
One of Apple's attempts at that next phenomenon, the Apple Watch, has been slow to take off in the mainstream despite growing into a billion-dollar money-maker.
But Cook stood by the company's faith in the product, arguing that it's unfair to expect it to become a blockbuster overnight.
"In a few years, we will look back and people will say, 'How could I have ever thought about not wearing this watch?'" Cook said.
Have something to add to this story? Share it in the comments.
TopicsApple
Felix the cat just raised £5000 for charity because she's the hero we all need2026-03-15 08:50
卡爾多納2場3球韓佳奇屢獻神撲 廣州城驚險帶走1分2026-03-15 08:46
拜仁動手 ?巴薩折半價清洗天才右閘 隻標價1500萬2026-03-15 08:31
薩拉赫續約談判神條款 將促成利物浦哈蘭德好事 ?2026-03-15 08:11
Mom discovers security cameras hacked, kids' bedroom livestreamed2026-03-15 08:11
足協推動多名國腳留洋 中國足球自救能找到一大出口?2026-03-15 08:00
衛報2021百大球星:萊萬力壓梅西 C羅第6都沒拿到2026-03-15 07:29
曝馬夏爾與朗尼克完成談判 冬窗必走或赴西甲勁旅2026-03-15 07:22
We asked linguists if Donald Trump speaks like that on purpose2026-03-15 06:25
巴薩冬季五人清洗名單曝光:兩大釘子戶+科曼餘毒2026-03-15 06:12
Xiaomi accused of copying again, this time by Jawbone2026-03-15 08:54
噩耗 !阿曼國腳賽前突發心髒病身亡 享年29歲2026-03-15 08:10
津門虎隊員關注中甲最後一輪大戰 提前為附加賽做心理預案2026-03-15 08:09
巴薩雙喜臨門 !曼城神童最快今天簽約 登貝萊續約敲定2026-03-15 07:37
Whyd voice2026-03-15 06:53
從領先1分到落後6分 切爾西4輪1勝遭遇嚴重滑鐵盧2026-03-15 06:53
熱刺戰鐵錘爆發多處騷亂 球迷滿臉是血防暴警介入2026-03-15 06:49
比賽日:佩德羅閃擊拉齊奧32026-03-15 06:41
Singapore rolls out video2026-03-15 06:30
外媒 :莫雷諾將恢複自由身 他希望回歸老東家退役2026-03-15 06:18