时间:2025-08-02 17:46:39 来源:网络整理编辑:時尚
LOS ANGELES -- Here's a classic love triangle no one would've predicted: Disney movies will soon be
LOS ANGELES -- Here's a classic love triangle no one would've predicted: Disney movies will soon be reimagined using timeless works of art on LACMA's Snapchat account.
Disney's Consumer Products and Interactive Media announced Tuesday it is partnering with the Los Angeles County Museum of Art to retell some of Disney's stories using the museum's art collection.
SEE ALSO:Disney just redefined what it means to be a modern-day princessThe Disney and LACMA Snapchat teams will use references from pop culture, filters, memes and hand-drawn Snapchat overlays to retell stories in a lighthearted and contemporary tone using the 130,000 works in LACMA’s collection.
The ultimate goal is to get all things Disney -- everything from the new Alice Through the Looking Glassto a new Disney product -- to resonate on the Internet.
LACMA has been building its presence on social media by being one of the first museums to join the Snapchat platform. The museums Snapchat account went on to win a Webby award, and has garnered the attention of major media companies and social media influencers.
The content partnership with LACMA will kick off on Oct. 19 with a retelling of Beauty and the Beast, which will be featured on both the LACMA and OhMyDisney Snapchat accounts.
SEE ALSO:Inside Disney's digital 'newsroom': 'Our goal is to win the Internet every day'Since launching, Disney Consumer Products and Interactive Media has built its social footprint to 1.15 billion followers across its platforms (Facebook, Twitter, Instagram, Tumblr, Pinterest, YouTube, Snapchat and Vine).
The digital division of Disney racks up about 325 million views per month. Its core brands include Disney Style, Oh My Disney (a Millennial focused property, like BuzzFeedwith a Disney lens), DisneyFamily and Babble. They also distribute original content through their portfolio of sites and owned apps, including Disney GIF and the Star Wars app.
Meanwhile, LACMA has used Snapchat to elevate significant artworks from the collection in an approachable and playful context. In doing so, LACMA hopes it can spark curiosity and interest in art history among younger generations.
“Our Snapchat campaign with LACMA opens up new ways for our audiences to experience art and their favorite Disneystories,” Dan Reynolds, VP of Content and Audience Development, Disney Consumer Products and Interactive Media, said in a statement. “The LACMA Snapchat account already captures that contemporary and culturally savvy voice and tone that our OhMyDisney Snapchat audience loves, and this collaboration is a natural way to add a little magic to art and storytelling to reach a new generation of art and Disney fans alike.”
The LACMA-Oh My Disney Snapchat collaboration will continue on a bi-monthly basis.
TopicsDisneySnapchat
Fake news reports from the Newseum are infinitely better than actual news2025-08-02 17:19
截胡曼聯 ?巴黎加快與齊達內接觸 已開出超級合同2025-08-02 17:13
內憂外患 !聯賽如何收場考驗中國足協 俱樂部停擺欠薪頻發2025-08-02 17:06
傑拉德 :不懼瓜帥渣叔 執教維拉不是為回利物浦鋪路2025-08-02 16:52
Florida hurricane forecast remains uncertain, but trends in state's favor2025-08-02 16:13
曼聯新帥賠率更新:羅傑斯居首 齊達內第二C羅上榜2025-08-02 16:10
慘敗!曼聯防線表現堪稱災難 終場補時階段連丟2球2025-08-02 15:40
索帥 :自認為帥位是穩固的 壓力會讓曼聯達到最佳2025-08-02 15:38
Tyler, the Creator helped Frank Ocean celebrate 'Blonde' release in a delicious way2025-08-02 15:33
英超曆史勝場數:曼聯居首 阿森納第三熱刺第五2025-08-02 15:24
Olympics official on Rio's green diving pool: 'Chemistry is not an exact science'2025-08-02 17:42
利物浦VS阿森納首發:薩拉赫馬內先發 S羅薩卡出戰2025-08-02 17:06
截胡曼聯?巴黎加快與齊達內接觸 已開出超級合同2025-08-02 16:57
傑拉德 :不懼瓜帥渣叔 執教維拉不是為回利物浦鋪路2025-08-02 16:55
PlayStation Now game streaming is coming to PC2025-08-02 16:13
對話肖智:喬偉光胡葆森都讓我敬重 堅持自律因不想被笑白斬雞2025-08-02 16:10
歸化又走一人 ?費南多曬進球視頻 配文:留下永恒美好回憶2025-08-02 16:09
“桃園三兄弟”同落難 本輪聯賽毛抬廠均客場丟4球2025-08-02 16:07
17 questions you can answer if you're a good communicator2025-08-02 15:48
女子控訴馬拉多納:17歲時遭其軟禁強奸 被迫吸毒2025-08-02 15:08