时间:2025-10-22 14:01:17 来源:网络整理编辑:百科
Apple is jumping into the credit card business with Goldman Sachs.According to a report in the Wall
Apple is jumping into the credit card business with Goldman Sachs.
According to a report in the Wall Street Journal, Apple and Goldman Sachs are joining up to launch a new credit card that will be heavily integrated with the iPhone.
Using Apple Wallet, cardholders will be able to set spending goals, track rewards on purchases, and manage their account balances. Customers will also reportedly earn 2 percent cash back on most of their purchases with potentially higher bonuses on Apple’s products and services.
Apple employees will be the first to test out the card when its issued in a few weeks, according to the report. The joint credit card with Goldman Sachs will use Mastercard’s payment network.
The credit card move is a big step for both companies.
Apple has been working on moving its sales focus from its hardware to its service-based products. Last year, the iPhone maker announcedit would no longer report how many product units it sold in its quarterly earnings updates. Apple made the case that sales of these devices no longer painted an accurate picture of how the company is doing. Being that so many consumers already own Apple’s smartphones and tablets, the tech behemoth argued that number of paid subscriptions to its services is much more accurate portrayal of the company’s success.
With its own credit card, Apple is hoping to double-dip on the fees it already collects from the cut it takes on its app and multimedia sales. The company also takes a cut from credit card transactions made through Apple Pay, so Apple is already quite familiar with how much revenue it can generate from credit card.
SEE ALSO:New Apple rumor is every fan's dream come trueFor Goldman Sachs, this would actually be the global investment banking giant’s very first credit card. Goldman Sachs is fairly new to consumer-facing banking. The company launched Marcus, its online consumer bank service in 2016.
Currently, Apple partners with Barclay’s to issue a Barclaycard Visa with Apple Rewards. The company heavily promotes the card on its Apple Store as the preferred method to help finance your Apple purchases. It’s currently unknown if or how the Goldman Sachs partnership will affect the Barclaycard.
An Apple branded credit card makes sense for a company trying to promote its Apple Pay service as well as grow it fee-based revenue. However, its decision to partner with Goldmach Sachs on a consumer-facing product is an interesting one. The investment bank has become synonymous with the 2008 financial crisis for the role it played in misleading investors. The bank has also been criticized for the billions of dollars in bailout money it received. Goldman Sachs has been pushing its Marcus consumer banking product as part of a rebrand.
Both Apple and Goldman Sachs are banking on this credit card being a success. Time will tell if the card pays off.
TopicsAppleiPhone
More than half of women in advertising have faced sexual harassment, report says2025-10-22 14:00
驚魂!球員突發心髒病暈倒 因植入除顫器逃過一劫2025-10-22 13:59
拉什福德罪己詔:我超尷尬的 我們必須救贖自己2025-10-22 13:38
國安滯留海外球員分批回國 仍有部分人員等待回歸2025-10-22 12:56
Nancy Pelosi warns colleagues after info hacked2025-10-22 12:45
官方:國米續約勞塔羅至2026年 曝解約金條款取消2025-10-22 12:30
搶手!英超多隊冬窗有意阿紮爾 皇馬標價5000萬歐2025-10-22 12:29
李霄鵬:這支泰山隊更有活力 我們的硬實力差一點2025-10-22 11:44
Tyler, the Creator helped Frank Ocean celebrate 'Blonde' release in a delicious way2025-10-22 11:38
郝偉:最後一攻做的不好 德爾加的表現離想象有差距2025-10-22 11:28
Fiji wins first2025-10-22 13:50
中超或迎兩大衝擊波:二階段推遲半月 多隊麵臨生存危機2025-10-22 13:19
越南隊隊長期待主場觀眾觀戰 11月雙賽目標取得積分2025-10-22 13:11
10大遣散費:科曼巴薩分手上榜 切爾西堪稱奇葩2025-10-22 12:24
17 questions you can answer if you're a good communicator2025-10-22 12:18
安切洛蒂 :被解雇是當主帥的宿命 生活還要繼續2025-10-22 12:10
門興總監:粉碎拜仁“雙冠”美夢 給德甲球隊樹榜樣2025-10-22 11:51
河北隊辦公場所被貼封條 能否參加中超待定(圖)2025-10-22 11:46
The U.S. will no longer have the final say on internet domain names2025-10-22 11:44
英國旅行“紅名單”更新 利物浦埃弗頓受益良多2025-10-22 11:33