时间:2025-09-14 15:18:09 来源:网络整理编辑:焦點
LOS ANGELES -- Supergravity, a Los Angeles-based digital production and distribution company, is tak
LOS ANGELES -- Supergravity, a Los Angeles-based digital production and distribution company, is taking street fashion to Snapchat.
The company on Tuesday officially launched a channel called ANDROMEDA.AF, marking Supergravity's first of many steps into owning and operating digital channels, Mashablehas exclusively learned.
The channel, which is led by Antigravity President Margaret Laney, has had a soft launch for over a month.
"The mission of the AF brand is to unite fashionistas, and people who care about fashion across the globe, to show there are these ways to connect people," told Mashable.
SEE ALSO:Supergravity launches digital-focused talent management businessOriginal content, made by photojournalists across the globe, was produced on the ground in cities such as Nairobi, Paris, London, Los Angeles, New York and Cape Town.
The account will have new content uploaded daily, including segments such as capturing the looks of everyday, stylish trendsetters on the street, stopmotion looks of the day, interviews with notable fashion voices and thematic series’ on specific fashion trends.
Fashion has become a popular genre in digital entertainment, with many capitalizing on its global appeal.
Some of the most popular video bloggers -- who have millions of followers -- focus on lifestyle and fashion.
StyleHaul, a Los Angeles-based fashion and lifestyle digital network, boasts a network of 6,500 creators.
Earlier this month, Disney launched a YouTube travel and fashion series called Destination: Disney Style.
Supergravity felt Snapchat was the best place to launch the series because of its ability to attract eyeballs. Laney said the platform has 10 billion daily views, making it an "intriguing platform within which to launch a lifestyle entertainment brand."
For now, the goal of AF's Snapchat series is to showcase global fashion trends. However, Supergravity cofounders Max Benator said phase two of the series will be to make the Snapchat series a place where viewers can also purchase their favorite fashion trends that they are seeing.
"That’s something we’ll create and it will be available to them eventually," he told Mashable. "Ultimately, it’s about creating an entertaining experience, with great content at the core."
Supergravity also plans on eventually partnering with various emerging fashion brands as well as influencers.
TopicsSnapchat
Donald Trump's tangled web of Russian influence2025-09-14 14:57
One tweet summarizes tonight's presidential debate2025-09-14 14:53
A Trump supporter quoted Beyoncé on CNN because this election can't get any weirder2025-09-14 14:50
One tweet summarizes tonight's presidential debate2025-09-14 14:50
This app is giving streaming TV news a second try2025-09-14 14:44
Donald Trump is bad at 'Overwatch,' according to a billboard in Florida2025-09-14 14:30
We're only starting to understand the extent of sexual assault at universities2025-09-14 14:26
British man live2025-09-14 13:35
'The Flying Bum' aircraft crashes during second test flight2025-09-14 13:22
Man arrested for allegedly playing porn on a public billboard he 'hacked'2025-09-14 12:38
This chart shows just how high Simone Biles can jump2025-09-14 15:17
29 times Maisie Williams was the undisputed queen of social media2025-09-14 15:10
Crystal ball2025-09-14 14:45
29 times Maisie Williams was the undisputed queen of social media2025-09-14 14:45
Katy Perry talks 'Rise,' her next batch of songs, and how to survive Twitter2025-09-14 14:21
Beyoncé invites Jay Z, Serena Williams onstage at last Formation tour stop2025-09-14 14:18
Tinder is A/B testing your profile photos to help you get more matches2025-09-14 14:02
Browns wide receiver trolls the NFL with robotic touchdown celebration2025-09-14 13:14
The five guys who climbed Australia's highest mountain, in swimwear2025-09-14 12:58
Explanation for damaged letter will make you grateful for email2025-09-14 12:42