时间：2025-05-01 18:43:51 来源：网络整理编辑：休閑
When announcing a new product, it make sense to include testimonials from customers who rave about h
When announcing a new product, it make sense to include testimonials from customers who rave about how it's exactly what they need in these new and exciting times. What make less sense, however, is to simultaneously highlight a quote from one of those same customers belittling your core offering.
But hey, Facebook-owned Instagram has always been a trendsetter that loves to go its own way. It once again reminded us of this fact with a June 4 blog post trumpeting the ability for brands to promote influencers' sponsored posts that just so happened to include some perhaps unintentional shade.
The damaging quote, presented in bold and oversized font, comes from the vice president of brand communications at Old Navy and emphasizes the fact that organic reach on the platform — i.e. the ability for people to see your posts without you having to first pay to promote said posts — is mostly a thing of the past.
"We’ve long seen that customers want to discover fashion through trusted sources who have credibility," explains Liat Weingarten in what is clearly meant to be pitch for Instagram's latest offering, "but organic reach on that content has become increasingly limited."
They really don't want you to miss it.Credit: screenshot / instagramWeingarten continues that Old Navy is "consistently looking for more sophisticated ways like Branded Content ads to serve partner content to the right shoppers, instead of just throwing it into the social ether."
Yup, you read that correctly. Likely due — at least in part — to Instagram's widely despised algorithm, non-paid Old Navy posts relying on organic reach are akin to chucking some ad copy into the ether.
SEE ALSO:'Fire Zuck' projected onto location of Facebook shareholders' meetingThis isn't surprising. What is surprising, however, is that Instagram would choose to proudly highlight such an assertion on its own blog.
Buy hey, self-awareness has never exactly been the calling card of anything helmed by Mark Zuckerberg.
TopicsFacebookInstagramSocial Media
Singapore gets world's first driverless taxis2025-05-01 18:31
Clouded leopard cub is not only beyond cute, but a conservation breakthrough2025-05-01 18:25
Justin Bieber is so chill that he can walk around after pissing his sweatpants2025-05-01 18:16
Emma Watson schools critics on what feminism actually means2025-05-01 18:09
Wikipedia co2025-05-01 17:55
Accountants in Oscar mistake off the show2025-05-01 17:40
B.J. Novak doesn't like Casey Affleck either2025-05-01 17:11
Witches plan to cast a spell on Trump, but they'll have some spiritual opposition2025-05-01 17:10
Xiaomi accused of copying again, this time by Jawbone2025-05-01 17:08
Denny's tweets pretty clever, internet2025-05-01 16:30
Darth Vader is back. Why do we still care?2025-05-01 18:40
Celebrate the northern lights in the UK with these beautiful images2025-05-01 18:29
To sit, or not to sit? THAT is the question.2025-05-01 18:09
Inside the shadowy Skype seat selection process2025-05-01 17:43
How Hyperloop One went off the rails2025-05-01 17:39
Pray for the dancing house that fell off stage during Katy Perry's BRIT Awards performance2025-05-01 17:24
All the best and worst looks on the Oscars 2017 red carpet2025-05-01 16:51
The mechanism behind booking a ride on your phone is actually really complex2025-05-01 16:37
Cat gets stuck in the most awkward position ever2025-05-01 16:06
Gary from Chicago deserves a lifetime achievement Oscar2025-05-01 16:04
