时间:2025-06-17 11:31:11 来源:网络整理编辑:知識
LOS ANGELES -- Here's a classic love triangle no one would've predicted: Disney movies will soon be
LOS ANGELES -- Here's a classic love triangle no one would've predicted: Disney movies will soon be reimagined using timeless works of art on LACMA's Snapchat account.
Disney's Consumer Products and Interactive Media announced Tuesday it is partnering with the Los Angeles County Museum of Art to retell some of Disney's stories using the museum's art collection.
SEE ALSO:Disney just redefined what it means to be a modern-day princessThe Disney and LACMA Snapchat teams will use references from pop culture, filters, memes and hand-drawn Snapchat overlays to retell stories in a lighthearted and contemporary tone using the 130,000 works in LACMA’s collection.
The ultimate goal is to get all things Disney -- everything from the new Alice Through the Looking Glassto a new Disney product -- to resonate on the Internet.
LACMA has been building its presence on social media by being one of the first museums to join the Snapchat platform. The museums Snapchat account went on to win a Webby award, and has garnered the attention of major media companies and social media influencers.
The content partnership with LACMA will kick off on Oct. 19 with a retelling of Beauty and the Beast, which will be featured on both the LACMA and OhMyDisney Snapchat accounts.
SEE ALSO:Inside Disney's digital 'newsroom': 'Our goal is to win the Internet every day'Since launching, Disney Consumer Products and Interactive Media has built its social footprint to 1.15 billion followers across its platforms (Facebook, Twitter, Instagram, Tumblr, Pinterest, YouTube, Snapchat and Vine).
The digital division of Disney racks up about 325 million views per month. Its core brands include Disney Style, Oh My Disney (a Millennial focused property, like BuzzFeedwith a Disney lens), DisneyFamily and Babble. They also distribute original content through their portfolio of sites and owned apps, including Disney GIF and the Star Wars app.
Meanwhile, LACMA has used Snapchat to elevate significant artworks from the collection in an approachable and playful context. In doing so, LACMA hopes it can spark curiosity and interest in art history among younger generations.
“Our Snapchat campaign with LACMA opens up new ways for our audiences to experience art and their favorite Disneystories,” Dan Reynolds, VP of Content and Audience Development, Disney Consumer Products and Interactive Media, said in a statement. “The LACMA Snapchat account already captures that contemporary and culturally savvy voice and tone that our OhMyDisney Snapchat audience loves, and this collaboration is a natural way to add a little magic to art and storytelling to reach a new generation of art and Disney fans alike.”
The LACMA-Oh My Disney Snapchat collaboration will continue on a bi-monthly basis.
TopicsDisneySnapchat
The U.S. will no longer have the final say on internet domain names2025-06-17 10:48
The boy with the plastic bag Messi jersey has finally met his hero2025-06-17 10:42
Unicorn eyeliner is 2016's latest mythical beauty trend2025-06-17 10:02
Facebook is asking users to identify 'misleading' stories2025-06-17 09:35
Donald Trump's tangled web of Russian influence2025-06-17 09:29
Justin Bieber, Ariana Grande and Fith Harmony light up Jingle Ball2025-06-17 09:28
'Luke Cage' second season on its way from Netflix2025-06-17 09:27
Motorola's first all2025-06-17 09:11
Fake news reports from the Newseum are infinitely better than actual news2025-06-17 08:51
These are the hottest trends for 2017 according to Pinterest2025-06-17 08:47
One of the most controversial power struggles in media comes to a close2025-06-17 11:20
This mom did all of her holiday shopping without spending a penny2025-06-17 10:16
The woman whose math sent John Glenn to orbit says goodbye to a 'good man'2025-06-17 10:11
Why 'La La Land' is exactly the movie we need right now2025-06-17 10:01
Did our grandparents have the best beauty advice?2025-06-17 09:49
Cremation ceramics allow you to immortalize and drink out of your loved ones2025-06-17 09:41
This mom did all of her holiday shopping without spending a penny2025-06-17 09:36
NFL Dance Party: This Falcons linebacker absolutely failed his touchdown celebration attempt2025-06-17 09:14
Fake news reports from the Newseum are infinitely better than actual news2025-06-17 09:09
19 tattoos that'll leave you nostalgic for your childhood2025-06-17 09:03