时间:2025-08-02 15:12:57 来源:网络整理编辑:熱點
LOS ANGELES -- Here's a classic love triangle no one would've predicted: Disney movies will soon be
LOS ANGELES -- Here's a classic love triangle no one would've predicted: Disney movies will soon be reimagined using timeless works of art on LACMA's Snapchat account.
Disney's Consumer Products and Interactive Media announced Tuesday it is partnering with the Los Angeles County Museum of Art to retell some of Disney's stories using the museum's art collection.
SEE ALSO:Disney just redefined what it means to be a modern-day princessThe Disney and LACMA Snapchat teams will use references from pop culture, filters, memes and hand-drawn Snapchat overlays to retell stories in a lighthearted and contemporary tone using the 130,000 works in LACMA’s collection.
The ultimate goal is to get all things Disney -- everything from the new Alice Through the Looking Glassto a new Disney product -- to resonate on the Internet.
LACMA has been building its presence on social media by being one of the first museums to join the Snapchat platform. The museums Snapchat account went on to win a Webby award, and has garnered the attention of major media companies and social media influencers.
The content partnership with LACMA will kick off on Oct. 19 with a retelling of Beauty and the Beast, which will be featured on both the LACMA and OhMyDisney Snapchat accounts.
SEE ALSO:Inside Disney's digital 'newsroom': 'Our goal is to win the Internet every day'Since launching, Disney Consumer Products and Interactive Media has built its social footprint to 1.15 billion followers across its platforms (Facebook, Twitter, Instagram, Tumblr, Pinterest, YouTube, Snapchat and Vine).
The digital division of Disney racks up about 325 million views per month. Its core brands include Disney Style, Oh My Disney (a Millennial focused property, like BuzzFeedwith a Disney lens), DisneyFamily and Babble. They also distribute original content through their portfolio of sites and owned apps, including Disney GIF and the Star Wars app.
Meanwhile, LACMA has used Snapchat to elevate significant artworks from the collection in an approachable and playful context. In doing so, LACMA hopes it can spark curiosity and interest in art history among younger generations.
“Our Snapchat campaign with LACMA opens up new ways for our audiences to experience art and their favorite Disneystories,” Dan Reynolds, VP of Content and Audience Development, Disney Consumer Products and Interactive Media, said in a statement. “The LACMA Snapchat account already captures that contemporary and culturally savvy voice and tone that our OhMyDisney Snapchat audience loves, and this collaboration is a natural way to add a little magic to art and storytelling to reach a new generation of art and Disney fans alike.”
The LACMA-Oh My Disney Snapchat collaboration will continue on a bi-monthly basis.
TopicsDisneySnapchat
New Zealand designer's photo series celebrates the elegance of aging2025-08-02 14:33
哈維救活“遊戲王” !登貝萊5場7助攻 最終或留隊2025-08-02 14:31
黃健翔:對於外界的批評和關注 中國足球應該感謝和接受2025-08-02 14:18
意大利球員協會最佳陣容:C羅攜盧卡庫強勢入選2025-08-02 13:51
Uber's $100M settlement over drivers as contractors may not be enough2025-08-02 13:33
巴黎的貝爾?拉莫斯不願終止合同 到期前不會離隊2025-08-02 13:33
國足享受主隊待遇提前進比賽場磨陣 與當地球隊熱身計劃取消2025-08-02 13:14
利物浦晉級後即將遭遇超級魔鬼賽程 兩戰曼城+曼聯2025-08-02 13:10
Xiaomi accused of copying again, this time by Jawbone2025-08-02 13:06
曝格雷米奧高層否認引進洛國富 :他不在我們的計劃中2025-08-02 12:38
Early Apple2025-08-02 14:50
本澤馬確定缺戰巴薩!安帥列5備選 但合計隻進6球2025-08-02 14:28
走定了?迪巴拉為隊友出頭與囧叔爭吵 周一最終談判2025-08-02 13:41
走定了?迪巴拉為隊友出頭與囧叔爭吵 周一最終談判2025-08-02 13:33
Twitter grants everyone access to quality filter for tweet notifications2025-08-02 13:28
皇馬球迷 :看球24年來第一次提前退場 擔心目睹02025-08-02 13:13
黃健翔:對於外界的批評和關注 中國足球應該感謝和接受2025-08-02 13:06
皇馬丟人但不傷筋動骨 適時敲響警鍾收心衝刺雙冠2025-08-02 13:03
Twitter grants everyone access to quality filter for tweet notifications2025-08-02 12:37
廣州隊備戰昔日多名舊將加入 一批實力派球員去向成疑2025-08-02 12:36