时间:2025-06-17 12:30:02 来源:网络整理编辑:熱點
LOS ANGELES -- Here's a classic love triangle no one would've predicted: Disney movies will soon be
LOS ANGELES -- Here's a classic love triangle no one would've predicted: Disney movies will soon be reimagined using timeless works of art on LACMA's Snapchat account.
Disney's Consumer Products and Interactive Media announced Tuesday it is partnering with the Los Angeles County Museum of Art to retell some of Disney's stories using the museum's art collection.
SEE ALSO:Disney just redefined what it means to be a modern-day princessThe Disney and LACMA Snapchat teams will use references from pop culture, filters, memes and hand-drawn Snapchat overlays to retell stories in a lighthearted and contemporary tone using the 130,000 works in LACMA’s collection.
The ultimate goal is to get all things Disney -- everything from the new Alice Through the Looking Glassto a new Disney product -- to resonate on the Internet.
LACMA has been building its presence on social media by being one of the first museums to join the Snapchat platform. The museums Snapchat account went on to win a Webby award, and has garnered the attention of major media companies and social media influencers.
The content partnership with LACMA will kick off on Oct. 19 with a retelling of Beauty and the Beast, which will be featured on both the LACMA and OhMyDisney Snapchat accounts.
SEE ALSO:Inside Disney's digital 'newsroom': 'Our goal is to win the Internet every day'Since launching, Disney Consumer Products and Interactive Media has built its social footprint to 1.15 billion followers across its platforms (Facebook, Twitter, Instagram, Tumblr, Pinterest, YouTube, Snapchat and Vine).
The digital division of Disney racks up about 325 million views per month. Its core brands include Disney Style, Oh My Disney (a Millennial focused property, like BuzzFeedwith a Disney lens), DisneyFamily and Babble. They also distribute original content through their portfolio of sites and owned apps, including Disney GIF and the Star Wars app.
Meanwhile, LACMA has used Snapchat to elevate significant artworks from the collection in an approachable and playful context. In doing so, LACMA hopes it can spark curiosity and interest in art history among younger generations.
“Our Snapchat campaign with LACMA opens up new ways for our audiences to experience art and their favorite Disneystories,” Dan Reynolds, VP of Content and Audience Development, Disney Consumer Products and Interactive Media, said in a statement. “The LACMA Snapchat account already captures that contemporary and culturally savvy voice and tone that our OhMyDisney Snapchat audience loves, and this collaboration is a natural way to add a little magic to art and storytelling to reach a new generation of art and Disney fans alike.”
The LACMA-Oh My Disney Snapchat collaboration will continue on a bi-monthly basis.
TopicsDisneySnapchat
Xiaomi accused of copying again, this time by Jawbone2025-06-17 11:51
Shakespeare's 'black is beautiful' sonnet gets Indigenous translation2025-06-17 11:26
Nike calls Serena Williams the 'greatest athlete ever' in new ad2025-06-17 11:21
This Poké Ball phone battery is perfect for hardcore 'Pokémon Go' players2025-06-17 10:56
Cat gets stuck in the most awkward position ever2025-06-17 10:34
Underpaid, under2025-06-17 10:25
Zoo asks public to help name its gorilla and the people want 'Harambe'2025-06-17 10:12
'Fallout 4' mod support isn't coming to PlayStation 4 after all2025-06-17 10:11
Man stumbles upon his phone background in real life2025-06-17 10:06
Map shows creepy clown sightings across multiple U.S. states2025-06-17 09:51
Richard Branson 'thought he was going to die' in bike accident2025-06-17 12:12
India's Ola partners with car maker Mahindra in its race against Uber2025-06-17 11:58
Lindsay Lohan's lawsuit against 'Grand Theft Auto V' dismissed2025-06-17 11:43
Shakespeare's 'black is beautiful' sonnet gets Indigenous translation2025-06-17 11:32
Photos show the Blue Cut fire blazing a path of destruction in California2025-06-17 11:31
Kaepernick jersey sales skyrocket following controversy2025-06-17 10:58
Map shows creepy clown sightings across multiple U.S. states2025-06-17 10:12
British Twitter has some hilarious2025-06-17 09:59
Florida hurricane forecast remains uncertain, but trends in state's favor2025-06-17 09:54
Watch the world's happiest dog groomer boogie with a canine client2025-06-17 09:53