时间:2025-08-02 07:53:13 来源:网络整理编辑:焦點
The hottest designer at the next Fashion Week may well be your smartphone. H&M Group's digital f
The hottest designer at the next Fashion Week may well be your smartphone.
H&M Group's digital fashion house, Ivyrevel, is working on a collaboration with Google called the "Data_Dress." The project is based around an Android app that learns about a user and designs a personalized garment for them. It's part of the Coded Couture project by Ivyrevel.
SEE ALSO:Twitter proves Adidas Superstars still dominate fashionable footwear"We're about to change the fashion industry by bringing the customer’s personality into the design process through data technology," Aleksandar Subosic, co-founder of Ivyrevel, said in a press release. "The Data_Dress enables women around the world to order a dress made entirely for them that reflects the way they live their lives".
The Data_Dress app is simple to use. It uses Google's Snapshot API, which allows an app to passively monitor a user’s daily activity and lifestyle. It collects information such as location, what kind of activity the user is performing—like walking, sitting or running—and the weather in the area.
By simply carrying your phone for a week, the app learns about your lifestyle and designs a unique Ivyrevel dress using Google's technology. The phone then creates a dress with a unique pattern, personalizing everything from material and silhouette to embroidery details using the story captured by the app. The Data_Dress will then be available via Ivyrevel for purchase.
The app is currently in a closed alpha stage. It's being tested by influencers around the world, including Ivyrevel's co-founder and fashion blogger Kenza Zouiten.
This video by Ivyrevel follows Kenza around her activities for a week, and shows the dress that the app designs for her:
Per Ivyrevel, the app will be more widely available later this year. The app is the first of its kind and offers a glimpse into the future of technology-powered fashion.
TopicsGoogle
Major earthquake and multiple aftershocks rock central Italy2025-08-02 07:49
The largest protests in American history are happening right now2025-08-02 07:44
Google accidentally confirms Pixel 3 in Android Oreo commit2025-08-02 07:38
Verge cryptocurrency hack shows, no, blockchain isn't invincible2025-08-02 07:26
Xiaomi accused of copying again, this time by Jawbone2025-08-02 07:22
Tesla Autopilot was active when the fatal crash in California happened2025-08-02 07:04
NASA has again delayed the launch of the James Webb Space Telescope2025-08-02 06:56
Petition calls for Matt Smith to donate 'The Crown' pay to Time's Up2025-08-02 06:40
One of the most controversial power struggles in media comes to a close2025-08-02 06:27
Are Toad and Toadette bumping uglies?2025-08-02 05:07
'Rocket League' Championship Series Season 2 offers $250,000 prize pool2025-08-02 07:42
HHS removes key lesbian and bisexual women's health info from site2025-08-02 07:27
Apple patents a crumb2025-08-02 07:04
'Ready Player One' isn't the only must2025-08-02 06:51
Xiaomi accused of copying again, this time by Jawbone2025-08-02 06:02
Little girl uses the Cambridge Analytica controversy to ask her dad for a puppy2025-08-02 05:53
'Solo: A Star Wars Story' gets a new set of international posters2025-08-02 05:52
Snapchat's YouTube shooting coverage buried by Kardashian snaps2025-08-02 05:48
There's a big piece of fake chicken stuck to this phone case2025-08-02 05:45
Killer Mike apologized after the NRA used his words to bash the March for Our Lives2025-08-02 05:11