时间：2026-09-23 07:28:28 来源：网络整理编辑：焦點
Any publicity may not, in fact, be good publicity. Stationary bike manufacturer Peloton found that o
Any publicity may not, in fact, be good publicity.
Stationary bike manufacturer Peloton found that out the hard way on Dec. 9 when its signature bike was featured rather tragically in the premiere of HBO's Sex and the Cityrevival. Mr. Big, it seems, pedaled his heart out — and now Peloton finds itself, well, backpedaling.
That's right, the character played by actor Chris Noth (and major spoiler alerthere) dies in the first episode of And Just Like That... That he dies of a heart attack after a particularly vigorous Peloton class is perhaps an unpleasant discovery for the public relations team at Peloton — and the company quickly took pains to insist that it wasn't the bike's fault.
"Mr. Big lived what many would call an extravagant lifestyle — including cocktails, cigars, and big steaks — and was at serious risk as he had a previous cardiac event in Season 6," Dr. Suzanne Steinbaum, a cardiologist and member of Peloton’s health and wellness advisory council, said in a statement to the Los Angeles Times. "These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death."
iRobot Roomba Combo i3+ Self-Emptying Robot Vacuum and Mop—$329.99(List Price $599.99)
Samsung Galaxy Tab A9+ 10.9" 64GB Wi-Fi Tablet—$169.99(List Price $219.99)
Apple AirPods Pro 2nd Gen With MagSafe USB-C Charging Case—$189.99(List Price $249.00)
Eero 6 Dual-Band Mesh Wi-Fi 6 System (Router + 2 Extenders)—$149.99(List Price $199.99)
Apple Watch Series 9 (GPS, 41mm, Midnight, S/M, Sports Band)—$299.00(List Price $399.00)
That's right, Peloton felt compelled to trot out an actual doctor to comment on a television character's fictional death. What's more, that doctor wants the world to know that it should be thankingthe bike.
"Riding his Peloton Bike may have even helped delay his cardiac event," Dr. Steinbaum observed.
Which, sure, maybe. But fans weren't buying it.
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Peloton promises its bikes will give riders an "immersive cardio experience," but we can't imagine Mr. Big's heart attack was what it had in mind.
TopicsHBO
Plane makes emergency landing after engine rips apart during flight2026-09-23 07:22
Facebook's 'News Feed' is now just 'Feed.' Reactions are mixed.2026-09-23 07:20
Disney allegedly stole artwork, sold it in its park, and tried to cover it up2026-09-23 06:43
Elon Musk, Twitter's largest shareholder, asks if users want an edit button2026-09-23 06:28
How Hyperloop One went off the rails2026-09-23 06:09
'Squabble' is 'Wordle' meets Battle Royale and it's stressing me out2026-09-23 05:45
Apple reportedly planning iPhone subscription offering2026-09-23 05:16
Wordle today: Here's the answer, hints for April 102026-09-23 05:10
Watch MTV's Video Music Awards 2016 livestream2026-09-23 04:57
Apple 2022 event: Mac Studio announced with powerful, new M1 Ultra chip2026-09-23 04:56
Darth Vader is back. Why do we still care?2026-09-23 07:04
March for Our Lives holds DC protest to mark its fourth anniversary2026-09-23 06:51
'Squabble' is 'Wordle' meets Battle Royale and it's stressing me out2026-09-23 06:47
Space object crashed into Mars and created this new impact crater2026-09-23 06:15
PlayStation Now game streaming is coming to PC2026-09-23 05:52
'Wordle' today: Here's the answer, hints for May 32026-09-23 05:49
Explosive NASA images show volcano's eruption reached incredible heights2026-09-23 05:46
NASA rocket test encounters problems ahead of first US lunar launch since Apollo2026-09-23 05:36
This weird squid looks like it has googly eyes, guys2026-09-23 05:30
Indie game gets reviewed bombed on Steam for sexist anti2026-09-23 05:15
