时间:2025-06-17 14:50:37 来源:网络整理编辑:百科
OK, ladies, let’s get in formation… for the new Beyoncé/Peloton collab we’
OK, ladies, let’s get in formation… for the new Beyoncé/Peloton collab we’ve all been waiting for.
That’s right. The most highly requested artist for Peloton workouts, according to the company, is joining with the exercise giant to celebrate Homecoming season. Every fall, historically black colleges and universities celebrate the Homecoming tradition, but with COVID-19, celebrations have shifted online. And now, Beyoncé and Peloton are working together to create Homecoming-themed workouts for Peloton members.
According to Peloton’s blog, the workouts will span several categories, from the company’s well-known spin classes to running, strength, and yoga classes. In addition to offering total access to Beyoncé content for all paid members, the company will be gifting several two-year Peloton Digital memberships to students at HBCUs.
The schools include Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University, and Wilberforce University. Peloton has also committed to continuing to build relationships with these schools and to increase recruiting efforts for internships with the company in the future.
According to Fast Company, the partnership boosted Peloton’s stock price this morning, up 3.38 percent to $103.39 in premarket trading.
This social-minded promotion is not the first HBCU-focused initiative for Beyoncé, either. The pop queen has long been an HBCU advocate, creating scholarshipsfor students, enlisting HBCU dancers and bands for her documentaryand Coachellaperformance, and now focusing on infusing HBCU culture into the prominent workout lifestyle.
The Beyoncé content will be available on the Peloton app, which offers a 30-day free trial, and via the Peloton Bike, Bike+, and Tread+. I don’t know about you, but I might have to sign up justfor this.
This German startup wants to be your bank (without being a bank)2025-06-17 13:53
Currency of the future hits UK streets, and it will survive a dunking2025-06-17 13:28
21 blunt and bizarre one2025-06-17 13:26
The most tragic president in history2025-06-17 13:23
Teacher absolutely nails it with new homework policy2025-06-17 13:18
This is the only 'Apple Watch' that can get you drunk2025-06-17 13:09
What have Colin Kaepernick's protests accomplished?2025-06-17 12:49
Have 'A Perfect Day in Los Angeles' with VR from Jaunt and Tastemade2025-06-17 12:31
Twitter grants everyone access to quality filter for tweet notifications2025-06-17 12:14
Instagram is rolling out its tool to filter offensive comments to all users2025-06-17 12:12
'Rocket League' Championship Series Season 2 offers $250,000 prize pool2025-06-17 14:47
New banking app will let users pay before they even get a plastic card2025-06-17 14:36
iOS 10 is wreaking havoc on some iPhones2025-06-17 14:31
Instagram is rolling out its tool to filter offensive comments to all users2025-06-17 14:15
Richard Branson 'thought he was going to die' in bike accident2025-06-17 13:46
Simone Biles opens up about her ADHD on Twitter2025-06-17 13:46
New iPhone 7 ad is dark and scary2025-06-17 13:06
Why this Muslim teenage girl created a hijab emoji2025-06-17 13:04
Did our grandparents have the best beauty advice?2025-06-17 12:33
This Jet Black AirPods concept is a great take on Apple's new wireless headphones2025-06-17 12:23