时间:2025-05-16 22:37:01 来源:网络整理编辑:熱點
LOS ANGELES -- Supergravity, a Los Angeles-based digital production and distribution company, is tak
LOS ANGELES -- Supergravity, a Los Angeles-based digital production and distribution company, is taking street fashion to Snapchat.
The company on Tuesday officially launched a channel called ANDROMEDA.AF, marking Supergravity's first of many steps into owning and operating digital channels, Mashablehas exclusively learned.
The channel, which is led by Antigravity President Margaret Laney, has had a soft launch for over a month.
"The mission of the AF brand is to unite fashionistas, and people who care about fashion across the globe, to show there are these ways to connect people," told Mashable.
SEE ALSO:Supergravity launches digital-focused talent management businessOriginal content, made by photojournalists across the globe, was produced on the ground in cities such as Nairobi, Paris, London, Los Angeles, New York and Cape Town.
The account will have new content uploaded daily, including segments such as capturing the looks of everyday, stylish trendsetters on the street, stopmotion looks of the day, interviews with notable fashion voices and thematic series’ on specific fashion trends.
Fashion has become a popular genre in digital entertainment, with many capitalizing on its global appeal.
Some of the most popular video bloggers -- who have millions of followers -- focus on lifestyle and fashion.
StyleHaul, a Los Angeles-based fashion and lifestyle digital network, boasts a network of 6,500 creators.
Earlier this month, Disney launched a YouTube travel and fashion series called Destination: Disney Style.
Supergravity felt Snapchat was the best place to launch the series because of its ability to attract eyeballs. Laney said the platform has 10 billion daily views, making it an "intriguing platform within which to launch a lifestyle entertainment brand."
For now, the goal of AF's Snapchat series is to showcase global fashion trends. However, Supergravity cofounders Max Benator said phase two of the series will be to make the Snapchat series a place where viewers can also purchase their favorite fashion trends that they are seeing.
"That’s something we’ll create and it will be available to them eventually," he told Mashable. "Ultimately, it’s about creating an entertaining experience, with great content at the core."
Supergravity also plans on eventually partnering with various emerging fashion brands as well as influencers.
TopicsSnapchat
The five guys who climbed Australia's highest mountain, in swimwear2025-05-16 22:33
Clouded leopard cub is not only beyond cute, but a conservation breakthrough2025-05-16 22:20
Mexican politician slams Trump's 'absurd' wall from atop the border fence2025-05-16 21:27
The sweet first picture of Emily Blunt as Mary Poppins is practically perfect in every way2025-05-16 21:17
Here's what 'Game of Thrones' actors get up to between takes2025-05-16 21:12
The game that reveals how hacktivism thrives when government becomes oppressive2025-05-16 20:47
'Arrival' screenwriter's next act after Oscar nomination? A comic book2025-05-16 20:37
'Arrival' screenwriter's next act after Oscar nomination? A comic book2025-05-16 20:08
U.S. government issues warning on McDonald's recalled wearable devices2025-05-16 19:55
Trump was caught practicing his speech, so the internet made jokes2025-05-16 19:54
U.S. pole vaulter skids to a halt for national anthem2025-05-16 22:16
This Chrome extension lets you blow off coworkers with class2025-05-16 22:00
Guy sets new world record for most finger snaps in a minute2025-05-16 21:45
Tell your pal and a confidant: The 'Golden Girls' cafe is Instagram heaven2025-05-16 21:45
Man stumbles upon his phone background in real life2025-05-16 21:29
Microsoft launches Skype Lite for India that works on slow internet and supports Aadhaar2025-05-16 20:53
Some dude wants you to 'control' your period with, uh, glue2025-05-16 20:34
Trump thinks something terrible happened in Sweden, so here come the IKEA and ABBA jokes2025-05-16 20:32
'The Flying Bum' aircraft crashes during second test flight2025-05-16 20:26
Ponies get matching sweaters for trip to meet their relatives2025-05-16 20:17