时间：2025-05-01 08:16:41 来源：网络整理编辑：休閑
Most of us would agree we've made a purchase thanks to something we saw on TikTok or Instagram, from
Most of us would agree we've made a purchase thanks to something we saw on TikTok or Instagram, from influencer-content to the slew of advertisements we see daily. Meta, parent company to Facebook and Instagram, is helping brands and retailers push our collective consumption further, with a bunch of new, AI-powered updates.
SEE ALSO:Want to buy that viral TikTok Shop product? Think twice.Some of these new tools come to Meta's Advantage Suite, built for businesses to improve their ads. Now brands can "optimize" their videos, creating multiple variations of an ad so they're more personalized to each user. There's also an option to deliver product recommendations to a person based on their timeline, using branded videos or customer demonstration videos.
An example of an advertisement made with Advantage+ catalog campaigns.Credit: Meta.AI-based tools, which are increasingly being implemented by retail giants, are another addition: advertisers can now include external links to new products and sales in their Reminder ads, which have been around since 2023 and allow advertisers to send notifications around "upcoming moments." Alongside this, brands can highlight promotions and help people apply valid promo codes through Facebook and Instagram ads.
Finally, advertisers will be supported via Meta's AI to show people specific products at the centers of their catalog ads, using a tool called Advantage+ catalog campaigns.
Basically, shopping is being increasingly prioritized by social platforms — a decision that definitely supports advertisers but may also be tiring for consumers. Meta found that 79 percent of Gen-Z users on Instagram have purchased a product after viewing a Reel. For better or worse, social media is coming for more of your time, and of your money.
TopicsFacebookInstagramMeta
New Zealand designer's photo series celebrates the elegance of aging2025-05-01 08:15
Apple snuck a weed joke into its developer conference presentation2025-05-01 08:15
iOS 11 might actually give us a drag and drop function for the iPhone2025-05-01 07:50
Leonardo DiCaprio and Mexico team up to save the cutest little porpoise ever2025-05-01 07:39
Xiaomi accused of copying again, this time by Jawbone2025-05-01 07:14
You can buy some very fancy Wonder Woman china to celebrate the new movie2025-05-01 07:14
Fan drama is getting in the way of a big 'No Man's Sky' mystery2025-05-01 07:06
Finally, there's an app to help you decode your match's messages2025-05-01 06:46
Old lady swatting at a cat ends up in Photoshop battle2025-05-01 06:45
Student who refused to take photo with Paul Ryan defends her decision in blazing op2025-05-01 05:30
Man stumbles upon his phone background in real life2025-05-01 07:50
These giant snakes hunt in packs, says study from your darkest nightmares2025-05-01 07:46
Apple still loves you, pro users, but that love will cost you2025-05-01 07:38
More ripples in space time detected, casting light into black holes2025-05-01 07:31
U.S. government issues warning on McDonald's recalled wearable devices2025-05-01 07:30
Donald Trump responds to Donald Trump's 'covfefe' tweet2025-05-01 07:19
How Airbnb plans to help refugees find shelter2025-05-01 07:11
J.K. Rowling reveals exactly what she'd like to happen if Trump visits Britain2025-05-01 06:28
Fyvush Finkel, Emmy winner for 'Picket Fences,' dies at 932025-05-01 05:39
Welcome back, Spike: 'Cowboy Bebop' live action TV show adaptation in the works2025-05-01 05:35
