时间:2026-09-28 02:29:59 来源:网络整理编辑:探索
It's been a rough week for Apple.The company reported its first sales decline in 13 years last week,
It's been a rough week for Apple.
The company reported its first sales decline in 13 years last week, bringing to end a decade-plus hot streak. Skittish Wall Streeters reacted by selling off the company's stock en masse, cratering its market value by more than $50 billion.
Typically press-shy Apple CEO Tim Cook visited CNBC's Mad Money with Jim Cramer on Monday night to attempt some damage control and remind everyone that he still runs the richest and most successful company in the world.
SEE ALSO:Apple needs a hot new product, and it can't be another iPhone"I think that's a huge overreaction," Cook said of pessimistic investors. "We just had an incredible quarter by absolute standards."
To put into perspective what a lukewarm quarter means for the world's richest business, the company's $10 billion in profits still eclipsed those of any other business and its revenues dwarf the entire market worth of most Fortune 500 companies.
Cook claims the company is a victim of its own success.
"What we're seeing is that people are upgrading [their iPhones] at a different rate -- a lower rate than they did last year -- but still higher than the year before," Cook said. "So we had this abnormally high upgrade rate last year as people bought into the iPhone 6 and now we're comparing to that."
But fears persist that the market for iPhones -- Apple's biggest-selling product by a huge margin -- is flatlining in developed countries and in China, which accounts for a big chunk of its sales.
Last week, billionaire activist investor Carl Icahn said he planned to sell off his remaining shares in Apple because of concern about an economic slowdown in China.
Critics also worry that Apple's innovation pipeline has been slowing of late and that the company is too reliant on consumer appetites for a single product that constantly needs to be revamped in order to stay relevant.
Cook tried to quell these doubts by assuring Cramer that the tech giant will once again be the source of the Next Big Thing in consumer electronics as it has been with the iPod and the iPhone.
"We're going to give you things that you can't live without that you just don't know about today," Cook assured Cramer. "That has always been the objective of Apple."
One of Apple's attempts at that next phenomenon, the Apple Watch, has been slow to take off in the mainstream despite growing into a billion-dollar money-maker.
But Cook stood by the company's faith in the product, arguing that it's unfair to expect it to become a blockbuster overnight.
"In a few years, we will look back and people will say, 'How could I have ever thought about not wearing this watch?'" Cook said.
Have something to add to this story? Share it in the comments.
TopicsApple
Olympic security asks female Iranian fan to drop protest sign2026-09-28 02:18
褲襪:比利時當我透明人 效力世界最佳球隊沒提名2026-09-28 02:12
3大問題困擾國足+武磊:難與歸化競爭 回歸時間成疑2026-09-28 02:01
某中甲隊向球員開出月薪7千合約 並要求簽3年長約2026-09-28 01:30
Dressage horse dancing to 'Smooth' by Santana wins gold for chillest horse2026-09-28 01:05
北京人和解散已成定局 球員各奔前程辦公室被搬空2026-09-28 00:40
不講武德 ?曼城拒還曼聯球權 索帥瓜帥激烈對線2026-09-28 00:24
3大問題困擾國足+武磊:難與歸化競爭 回歸時間成疑2026-09-28 00:21
This German startup wants to be your bank (without being a bank)2026-09-27 23:52
弗裏克:哈蘭德來拜仁接班萊萬?生活中沒有不可能2026-09-27 23:45
The five guys who climbed Australia's highest mountain, in swimwear2026-09-28 02:10
中信國安連續7年財務造假舊案曝光 證監會重罰60萬2026-09-28 01:57
周最佳:萊萬帽子戲法奪MVP 莫拉塔盧克肖進最佳陣2026-09-28 01:47
十佳球:姆巴佩千裏走單騎 芒特打爆利物浦防線2026-09-28 01:30
Olympics official on Rio's green diving pool: 'Chemistry is not an exact science'2026-09-28 01:24
皇馬被針對?馬競後衛手球逃點 兩大名哨:判得對2026-09-28 00:55
奇景!穆帥遭女記者調戲 :能不能給大家笑一個 ?2026-09-28 00:38
中信國安連續7年財務造假舊案曝光 證監會重罰60萬2026-09-28 00:27
Metallica to seek and destroy your eardrums with new album this fall2026-09-28 00:19
英媒:弗格森3年前腦梗險些離世 自曝已無法說話2026-09-28 00:02